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Survey by Anchor® Cheddar shows we’re shunning the simple cheese sarnie

A Great British classic, the traditional cheese sandwich, is in decline according to a survey of 2,000 adults by British cheese brand, Anchor® Cheddar.

The survey conducted by Yougov looked into the nation’s eating habits and discovered that although we place cheese as our favourite nostalgic sandwich, we just aren’t tucking into them that often. In fact, 55% of those surveyed had not eaten a cheese sandwich during the past week.

1. Cheese (21%)
2. Egg and Cress (17%)
3. Ham (14%)
4. Corned Beef (11%)
5. Jam (6%)

And it looks like the younger generation have forgotten how great tasting a cheese sandwich can be, as only 13% of 18 -24 year olds have eaten one in the last week compared to a quarter of 45-54 year olds.

There’s also a north south divide when it comes to tucking into our favourite lunchtime sandwich with 50% of northerners enjoying a cheese sandwich in the last week, vs. only 35% of Londoners.

Louise Thornton from Anchor® Cheddar says, ‘It’s a real shame that the cheese sandwich is in decline. It’s a deliciously simple pleasure that’s easy to make, cheap to create and so a perfect treat. We can’t wait to remind the nation what they are missing out on during our tour of the UK’

Anchor® Cheddar is going on tour to 100 locations across the UK from 6th February, campaigning to get us supporting the classic cheese sandwich.

Visit to follow the tour and #getonboard with their campaign.


For further information, please contact Amanda French at whynot! on 07816 238175 or

Notes to editors:

About Anchor®:
Anchor® started churning butter in 1886 and since then we’ve put our craftsmenship into creating lots of delicious dairy products, including Anchor® Cheddar.
Lovingly crafted using 100% British milk, our award-winning cheddar is matured for a smooth, distinctive taste. So whether you’re slinging together a sandwich, rustling up a lasagne, or just nibbling a quick bit as you pass, the rich, full flavour of Anchor is always one to saviour.
Anchor® products are brought to you by Arla Foods, one of the UK's leading dairy companies

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