Health Conscious Brits Choose Wellness Over the Wow Factor Thursday 29 January 2015 PDF Print around 40 per cent of swimming pools are now purchased for health and wellness reasons alone Health conscious Brits are contributing to a rise in the sales of home swimming pools and spas for aquatic fitness. Often considered the ultimate status symbol, sales of home swimming pools and specially designed fitness spas or ‘swim spas’ have hit a new high – as owners seek to shape up, rather than impress the neighbours. “The popularity of aquatic fitness is playing a huge role in the increase in sales of swimming pools and spas,” says Craig Trusson of leading domestic pool company Home Counties Pools & Hot Tubs. “I would estimate that around 40 per cent of swimming pools are now purchased for health and wellness reasons alone, which is a huge increase on 10 per cent five years ago. “Added to that is the relatively new market for swim spas, which is also booming. Five years ago we didn't even stock swim spas – now they contribute to over 10 per cent of our overall sales.” Christina Connor, editor of leading industry publication Pool & Spa Scene, puts the swing in buying habits down to an increased awareness and understanding of the health benefits of swimming and other forms of aquatic fitness. “Consumers’ buying reasons have changed; although the ‘wow’ factor remains an important factor for owners, many more are choosing to install pools and spas at home for fitness. “There has long been a strong emphasis on the health benefits of swimming and it seems that the message is starting to get through, with many pool and spa companies across the country now offering specialised products to meet demand.” Coinciding with the peak, water leisure companies from across the UK have once again raised the bar in swimming pool and spa provisions at the hotly contested UK Pool & Spa Awards 2015. Now in their sixth year, the UK Pool & Spa Awards celebrate the outstanding achievements of the country’s leading companies and organisations that are involved in the multi-million provision of water leisure, both at home and across a variety of public sectors from hotels and health clubs to schools and public pools. Winners across 21 categories were presented with their trophies at a special business networking and promotional evening in January, held at the NEC in Birmingham. “The jury of judges unanimously expressed their praise for the outstanding range of projects and venues that speak volumes for the high standard of swimming pool and spa provision, not only in this country but also overseas,” says Christina Connor. “The standard of entries was extraordinarily high this year and were delighted that the awards racked up over 1,800 online votes – setting a record for the public voting.” Making a popular return visit to the event, the awards presentation was hosted by Olympic medallist and BBC sports personality, Stephen Parry, who runs his own mobile pool business, Total Swimming. Stephen says: “Having spent most of my life in and around swimming pools, the pool and spa sector is particularly close to my heart. “There have been some outstanding projects recognised at this year’s UK Pool & Spa Awards. The industry as a whole should be very proud of its achievements this year.” ENDS NOTE TO EDITORS: The 2015 UK Pool & Spa Awards were held at The Gallery at the NEC in Birmingham on 23rd January, to coincide with the opening of the UK Pool & Spa Expo. More information on the awards can be found at www.ukpoolandspaawards.co.uk PIC CAPTION: A selection of some of the winning pool and spa projects from this year’s UK Pool & Spa Awards. For further information or images, please contact Ashleigh Mackenzie at Waterland Media on (01353) 666663 or email firstname.lastname@example.org 2015 UK POOL AND SPA AWARDS WINNERS SUPPLIER OF THE YEAR Sponsored by V12 Finance WINNER: Paramount Pool Products RUNNER UP: Pollet Pool Group HIGHLY COMMENDED: Designworks Tiles INTERNATIONAL TEAM OF THE YEAR Sponsored by Waterland Media WINNER: Lonza RUNNER UP: Guncast Swimming Pools HIGHLY COMMENDED: Mineral Supplies International UK TEAM OF THE YEAR Sponsored by Pool & Spa Scene magazine WINNER: Pollet Pool Group RUNNER UP: Cheshire Wellness HIGHLY COMMENDED: Aqua Platinum Projects POOL & SPA PRODUCT OF THE YEAR Sponsored by Waterland Media WINNER: The eXact iDip from ITS Europe RUNNER UP: The Circulator from Complete Spas HIGHLY COMMENDED: Deep Clean from ServoChem UK WEBSITE OF THE YEAR Sponsored by Waterland Creative WINNER: Hydrospares RUNNER UP: Falcon Pools HIGHLY COMMENDED: All Swim BEST MARKETING INITIATIVE OR PHOTOGRAPH OF THE YEAR Sponsored by Marquis Spas WINNER: Hot Tub Superstore RUNNER UP: Help for Heroes Phoenix House Recovery Centre HIGHLY COMMENDED: Aqua Spa Supplies HEALTH & WELLNESS PROJECT OF THE YEAR Sponsored by Bayrol WINNER: Cheshire Wellness RUNNER UP: Howards Hydrocare HIGHLY COMMENDED: Bos Leisure ENERGY EFFICIENCY AWARD Sponsored by Ocea WINNER: London Swimming Pool Company RUNNER UP: Aqua Platinum Projects HIGHLY COMMENDED: Brenntag UK WATER LEISURE OPERATOR OF THE YEAR Sponsored by HTH WINNER: 1Life RUNNER UP: Parkwood Leisure HIGHLY COMMENDED: Aquaterra WATER LEISURE VENUE OF THE YEAR Sponsored by Hanovia WINNER: Guildford Lido, operated by Freedom Leisure RUNNER UP: Tudor Grange Leisure Centre, operated by Parkwood Leisure HIGHLY COMMENDED: WaterWorld COMMERCIAL REFURBISHMENT PROJECT OF THE YEAR Sponsored by HTH WINNER: Hydrospec RUNNER UP: Cheshire Wellness HIGHLY COMMENDED: Hydrospec COMMERCIAL POOL OF THE YEAR Sponsored by Univar WINNER: Bridlington Temporary Pool by Total Swimming RUNNER UP: Center Parcs Woburn Forest HIGHLY COMMENDED: Perform at St George’s Park by Spire Healthcare RESIDENTIAL INDOOR POOL OF THE YEAR Sponsored by Bosta WINNER: Tanby Pools RUNNER UP: Home Counties Pools and Hot Tubs HIGHLY COMMENDED: London Swimming Pool Company RESIDENTIAL OUTDOOR POOL OF THE YEAR Sponsored by Pollet Pool Group WINNER: Portrait Pools RUNNER UP: Aqua Platinum Projects HIGHLY COMMENDED: Lifestyle Group HIGHLY COMMENDED: Tanby Pools HIGHLY COMMENDED: Cheshire Wellness HIGHLY COMMENDED: Falcon Pools RESIDENTIAL REFURBISHMENT PROJECT OF THE YEAR Sponsored by Fi-Clor WINNER: Aqua Platinum Projects RUNNER UP: Tanby Pools HIGHLY COMMENDED UK Swimming Pools HIGHLY COMMENDED Tanby Pools POOL & SPA ENGINEER OF THE YEAR Sponsored by Mineral Supplies International WINNER: Joe Pocock of Tanby Pools WINNER: Tompall Gibbs of The Pool & Spa Company HIGHLY COMMENDED: Daniel Anthony of Spas and Landscapes HIGHLY COMMENDED: Matt Herbert of Hot Tub Solutions SPA OR HOT TUB PROJECT OF THE YEAR Sponsored by SpaEuro WINNER: Bathing Under the Sky RUNNER UP: Splash-Tec HIGHLY COMMENDED: North Spas POOL & SPA SHOWROOM OF THE YEAR Sponsored by Darlly Europe WINNER: The Pool & Spa Company RUNNER UP: Wensum Pools HIGHLY COMMENDED: All Swim SPECIAL ACHIEVEMENT AWARD Sponsored by Paramount Pool Products WINNER: Johnson Tiles OUTSTANDING SWIMMING POOL DESIGN Sponsored by Sprayed Concrete Solutions WINNER: Aqua Platinum Projects WINNER: Guncast Swimming Pools RUNNER UP: London Swimming Pool Company HIGHLY COMMENDED: Shehan Luxury Pools This press release was distributed by ResponseSource Press Release Wire on behalf of Waterland Media Ltd in the following categories: Health, Leisure & Hobbies, Home & Garden, for more information visit http://pressreleasewire.responsesource.com/about.