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Denise Lewis, LEGO Ninjago Premiere

London – Sunday 8th February 2015, The LEGO® Group announces it is the year of the Ninja with a star-studded red carpet premiere, in London’s Leicester Square, for its forthcoming animated series, LEGO Ninjago: Masters of Spinjitzu: The Tournament of Element. The new series airs on Cartoon Network from 10th February 2015 at 6pm.

In anticipation of the LEGO Ninjago movie spin-off in 2016 with executive producers and screenplay writers from The LEGO Movie, 500 competition winners and celebrity fans were treated to a sneak peak of the new show. Screenings were aired simultaneously up and down the country, broadcasting to over 1,000 people at the same time.

Guests, including celebrities Denise Lewis, Edith Bowman, Amanda Lamb, Jasmine Guinness, Dominic Wood and their families showed off their best ninja moves down the flame lit red carpet. As well as being first in the country to see the new series, they were treated to an interactive Dojo arena experience with martial artists free runner displays, LEGO ninja-style building stations, face painters and LEGO Ninjago costume characters to greet the guests and crowds.

The nationwide event included simultaneous screenings in Odeon cinemas in Birmingham, Bournemouth, Cardiff, Dublin and Manchester’s LEGOLAND Discovery Centre.
Many fans came to the event dressed in full LEGO Ninjago costume - the red carpet was a sea of little ninja warriors!

LEGO Ninjago spokesperson Harry Harrison commented:
“The passion is alive and kicking with the UK’s LEGO Ninjago fans! We are completely overwhelmed and excited after receiving thousands of entries from dedicated fans to win a place at the Ninjago screenings. The reaction to the animated series is phenomenal and The LEGO Group is looking forward to celebrating year of the Ninja and beyond and giving endless hours of fun play time with the action-packed new tournament of the elements sets!”

LEGO Ninjago play sets are suitable for ages 7+ and are available from all good retailers nationwide. For more information visit: LEGO.com/Ninjago

Season 4 of Ninjago: Masters of Spinjitzu premieres on Cartoon Network on 10th February at 6pm and rolls out Tuesdays-Thursdays.

A ninja never quits… Ninjaaaaa-GO!!!

-Ends-

Please also find images attached of the LEGO Ninjago projection on the white cliffs of Dover to celebrate the new LEGO Ninjago play sets and series 4 of the animated series on Cartoon Network coming to the UK.

For further information and images, please contact the LEGO Press Office at Norton & Co:

Sharday Awori:
sharday@nortonandco.com T: 01608 812830

Christina Hahrwell:
Christina@nortonandco.com T: 01608 812830

LEGO and the LEGO logo are trademarks of the LEGO Group ©2015 The LEGO Group

About Cartoon Network
Cartoon Network is a universally appealing boy focused girl inclusive channel driven by its exciting slate of quirky comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure.

Cartoon Network targets boys and girls aged 8-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations, The Amazing World of Gumball, Adventure Time, Regular Show, Steven Universe, Uncle Grandpa and Clarence and the classic action adventure show Ben 10 Omniverse.

Cartoon Network launched as a pan-European channel in 1993. The channel now has localised services throughout Europe, the Middle East and Africa where it is available in 18 languages and in over 131 million homes.

This press release was distributed by ResponseSource Press Release Wire on behalf of Norton & Company in the following categories: Children & Teenagers, Entertainment & Arts, for more information visit http://pressreleasewire.responsesource.com/about.