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According to Ukash research it’s over €50 more in Florence than Seville

London, February 2015 – According to the latest research from the Ukash Travel Money Prepaid MasterCard card, Florence is the most expensive romantic hotspot in Europe to buy a dozen long stemmed red roses*. As Valentine’s Day approaches, whisking a loved one away to a European city could be just the thing, but Ukash is urging romantics not to let the cost of a bouquet break the budget. It’s not just a case of picking the less expensive destination, but ensuring spending on the trip doesn’t come with any unexpected surprises.

Looking at Europe’s most romantic cities, Ukash research shows that a bouquet of a dozen, long-stemmed red roses costs €93.60 in Florence, making it the most expensive place in Europe to woo a loved one. Venice comes in second with a Valentine bouquet costing €80 followed by Paris and London at €60 and €56 respectively.

But anyone on a budget, and still wanting to make a special impression could think about Seville in Spain where a dozen red roses cost just €36. Amsterdam – the home of the tulip – also offers a slightly more economical option at €48 for a bouquet.

“A romantic, European city break is the ultimate declaration to that special someone and a bouquet of red roses could be that finishing touch to melt their heart,” says James Allum, Chief Comercial Officer, Ukash CEO. “However, our research shows that red roses could really make a dent in a holiday budget. And there’s every chance that the prices we researched at the end of January will be even higher by the time you get to 14th February.

“Whatever destination is chosen for a romantic break, the key is to make sure spending while there is done as cost-effectively as possible. And the Ukash Travel Money card offers an easy and secure way to make holiday spending money go further, with one of the best FX rates, no fees for usage and free ATM withdrawals. We believe it’s the smart way to get the best out of a holiday budget.”

Please feel free to use the accompanying infographic:
The cost of a dozen red roses 
A dozen red roses in Europe’s most romantic cities

City ------------- Cost of dozen long stemmed red roses in Euros* -------- Cost sterling
Florence-----------------------€93.60 --------------------------------------------------£70.78
Venice ------------------------€80 ------------------------------------------------------£60.49
Paris -----------------------------€60 ------------------------------------------------------£45.37
London -----------------------€55.54 ---------------------------------------------------£42
Santorini Greece-------------€50 -------------------------------------------------£37.81
Amsterdam -------------------€48 ------------------------------------------------£36.29
Lisbon ------------------------€40 -----------------------------------------------------£30.24
Bruges ------------------------€45 ---------------------------------------------------£34.02
Barcelona----------------------€45 ---------------------------------------------------£34.02
Seville-------------------------€36 ----------------------------------------------------£27.22

* Prices quoted from independent florists across Europe & correct as at w/c 26.01.15

The Ukash Travel Money MasterCard: The Facts

• Lowest FX Rate on the market
• No transaction fees
• Free ATM withdrawals in Europe and the US
• Free balance enquiries online, at ATMs and SMS
• Available in Euro and US Dollar
• Free top up by debit card
• No application fee
• No annual fee
• Chip and PIN security
• Use as over 34 million outlets that show the MasterCard Acceptance Mark
• Minimum load value: £50
• Maximum single load: £2,000

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For further press information or interviews please contact the Ukash Press Office at HSL: Wendy Harrison, Clare Watson or Ed McCambridge. +44(0)208 977 9132.

Notes to Editors
Ukash is regulated by the UK Financial Conduct Authority (FCA).

The Ukash Travel Money Prepaid MasterCard is issued by Prepaid Financial Services Limited pursuant to a license from MasterCard International Incorporated. Prepaid Financial Services Limited is regulated and authorised by the Financial Conduct Authority, registration number 900036. Registered Office: 36 Carnaby Street London, W1F 7DR.

About MasterCard
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