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TRACKER joins Northern Ireland’s Ministers to Support the Launch and Put the Spot Light on Improving Driver Behaviour

Friday 13th February 2015 sees the launch of Road Guardian, an initiative to encourage all drivers in Northern Ireland, but particularly those under 25, to change their driving attitudes - turning bad drivers into good drivers and improving road safety for everyone.

Collaborating with Road Guardian to address the problem is leading insurance telematics expert, TRACKER (part of the Tantalum Corporation), AXA and Fleet Financial, who together, are bringing to market solutions for individuals and businesses to enable them to improve driver behavior.

Several key Government figures will be attending the launch of Road Guardian at the Titanic Centre this Friday, at 9:30am, including Jim Shannon MP DUP Spokesman on Health and Transport, Naomi Long MP and current deputy leader of the Alliance Party of Northern Ireland and Northern Ireland Justice Minister David Ford.

Road Guardian was founded by its Managing Director, Sean Brown. He is a former Police Advanced Driving Instructor with the Police Service of Northern Ireland and a DOE approved driving instructor and founder of Road Safety Awareness NI. “In 2014, there were over 79* deaths, as a result of road accidents in Northern Ireland,” explains Sean Brown.

“The rate of road deaths, according to the PSNI in Northern Ireland, increased by 38% in 2014 compared to 2013, and this compares to the more modest increase of 3%** across Great Britain. This is a shocking statistic and demonstrates the importance of stepping up the campaign to raise awareness of the issue, and help motorists improve their safety by making changes to the way they drive. We are working closely with TRACKER, insurers and the Government to promote the vital need to improve road safety in Northern Ireland.”

Road Guardian provides motorists with vehicle cameras designed to record and store real-time, 24/7 video images, including vehicle usage and driver behaviour information. By monitoring their driving with Road Guardian, motorists gain invaluable advice and support on how to correct bad driving habits. In addition, a telematics insurance box, such as that offered by TRACKER, records driving behaviour and can evaluate an individual’s likelihood to have an accident, information that is vital in assessing insurance premiums.

The first of a number of insurers and insurance brokers to recognize and reward drivers for embracing this technology is AXA which is offering a discount of 10% on insurance premiums to taxi drivers in Northern Ireland who fit a Road Guardian camera.
Fleet Financial, a contract hire and vehicle management company based in Belfast, is also an early adopter of Road Guardian. Ross Moffett, Business Development Manager for Fleet Financial adds: “The team at Fleet Financial is proud to partner with Road Guardian. We see Road Guardian as added value to our clients from not only an insurance point of view but more importantly, from a driving safety and management aspect.”
Concludes Sean Brown of Road Guardian: “By monitoring their driving behaviour, younger motorists, could make positive changes to the way they use the road, as well as, potentially, reducing their insurance premiums.”
February 2015

For Road Guardian Information Visit

For TRACKER product and pricing information please visit

* Source is Road Traffic Collision Daily Fatal Report - Calendar Year, 31-dec 14 (provisional), PSNI
** Source is “Reported Road casualties in Great Britain, Quarterly Provisional Estimates Q2 2014”, period of June 2013 to June 2014, Department of Transport

Notes to Editors

• TRACKER, part of the Tantalum Corporation, has been leading the way in the field of vehicle tracking and telematics since 1993. With over a million market leading security and award winning fleet management systems fitted to vehicles including passenger cars, motorcycles, HGV’s, LCV’s and plant and construction equipment, TRACKER is still leading the way.

• TRACKER with the police has to date recovered over £490 million worth of stolen vehicles and continues to recover on average £1 million worth of stolen vehicles each month.

• With over a million systems installed to date, its award-winning products ensure its customers have complete peace of mind.

• Tantalum Corporation is one of Europe’s top ‘connected vehicle’ companies addressing some 500,000 vehicles.

• Tantalum's products have the capability to analyse real time data from over 270 data points within a vehicle, with patented algorithms. The company has established B2B relationships with fleets, insurers, auto manufacturers, Tier 1 customers and the UK police force.

For further press information please contact Hannah Talbot, Clare Watson, Justine Hoadley or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ. Telephone: 020 8977 9132. Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Harrison Sadler in the following categories: Personal Finance, Business & Finance, Computing & Telecoms, for more information visit