Innovative New Reusable Shopping Bag Wednesday 18 February 2015 PDF Print A typical shopping bag today lacks structure, but the Packbasket features a semi-rigid internal frame and a hard flat bottom for increased stability While the reusable shopping bag is not a new idea, in a category that has seen very little innovation the Packbasket represents a complete reinvention of the concept, offering solutions to problems which address the short-comings of our current reusable shopping bags. A typical shopping bag today lacks structure, but the Packbasket features a semi-rigid internal frame and a hard flat bottom for increased stability, independent of load, to keep your shopping standing upright. It has a durable ripstop nylon bag that is removable to hand wash to avoid bacteria build up, and adjustable handles which offer two different carrying options either by the handles as a tote or as a long handle over the shoulder. The Packbasket offers the user even greater flexibility of use with extra accessories, including a Backpack system for carrying the bag on your back, a Pannier system for easily hooking your shopping onto the side of your bike and a Cooler liner to make the bag into a cool bag for transporting perishables. Inspired by a 150 year old design, the Packbasket is a modernised version of the classic Adirondack packbasket with space-age materials and convenient ease-of-use features creating a new, innovative and modern reusable shopping bag. A dropbox link is available with high-res cut out and lifestyle images of the product, please contact Jyoti on 0117 3309634 or at firstname.lastname@example.org for more information and to obtain the dropbox link. The Packbaskets are sold through My Cleverbox, a new online company which sells modern, stylish reusables encouraging the use of reusable water bottles, shopping bags and food containers to cut down our packaging waste and start a reusable revolution! My Cleverbox is also the UK Distributor for the Packbaskets, supplying retailers with this new range of bags. This press release was distributed by ResponseSource Press Release Wire on behalf of My Cleverbox in the following categories: Home & Garden, Women's Interest & Beauty, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.