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Silversurfers community hits milestone

With over 6 million over 50s currently having a Facebook account, social media is being widely used by this age group.

London, UK - 19 February 2015 the Silversurfers.com Facebook community achieved the major milestone of 200,000 fans today.

Creative Director, Sally Lock, who manages all social media activity said: β€œI want to say a very warm β€˜Thank you’ to our loyal over 50s Silversurfers. From a standing start 2 years ago, our Facebook community has blossomed into a lively and highly engaged group. I am absolutely delighted by how much our members enjoy Silversurfers Facebook and use it to communicate about all sorts of topics which interest them, and with each other. This week alone, we have achieved engagement rates of over 300,000 and single posts have reached up to 1 million people. Some of our posts have up to 12,500 comments on them.β€œ

The engagement level of the Silversurfers Facebook community exceeds many major corporations and media companies and this is due to Silversurfers’ Creative Director, Sally Lock and her team being totally in tune with the audience with all posts being delivered in a suitable style which encourages debate, comment and interaction.

With over 6 million over 50s currently having a Facebook account, social media is being widely used by this age group.

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About Silversurfers.com

The Silversurfers brand is the generic term for the over 50s on the Internet.

Silversurfers.com is a unique and informative lifestyle website and social network exclusively for the online community of over 50s. The site was developed by an experienced team all aged over 50 in response to the growing number of internet users aged over 50, which currently stands at over 15 million. The management team has extensive knowledge of the digital world. Commercial, editorial, marketing, sales and digital expertise is supported by a diverse board which is guiding the business’s rapid growth.

Silversurfers.com is a trusted and friendly online community environment providing news, reviews, features and offers from leading brands. Key sections include: Silvercard+, Speakers Corner-(where visitors can vote and comment on a large range of subjects), β€œBest of The Web”: (a round-up of useful websites covering over 200 topics ranging from health and wellbeing, travel and finance to cars, technology, sport and gardening) and Silverfriends, an online friendship site for the over 50s.

Its widely-used community and social media sites (the largest UK over 50s social media Facebook site with +200,000 followers with average interaction rates up to 2 million per week) provide an integrated social experience for users who want to meet new friends, connect with old friends and share information online.

For more information please contact:
Denise Pritchard, Marketing Director, Silversurfers.com
T: +44 (0) 208 133 4211 M: +44 (0) 7917 700 017 E: denise.pritchard@silversurfers.com
or
Holly Ward, holly@theforgecommunications.com 07950 315411
Emma-Jo Jones, emmajo@theforgecommunications.com 07796 934230

This press release was distributed by ResponseSource Press Release Wire on behalf of Forge Communications in the following categories: Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.