GHURKA Luggage launches at Fortnum & Mason with the Gurkha Welfare Trust Monday 23 February 2015 PDF Print FOR IMMEDIATE RELEASE GHURKA LAUNCHES IN U.K. WITH FORTNUM & MASON SHOP-IN-SHOP AND PARTNERSHIP WITH THE GURKHA WELFARE TRUST LONDON – February 23rd, 2015 - On March 16, 2015 renowned American leather goods firm, Ghurka, launches its first international presence inside Fortnum & Mason in London’s St. James’s district. The opening marks the brand’s 40th anniversary and coincides with Gurkha 200, the 200th anniversary of Gurkha service to the British Crown. The Ghurka curated space will feature a robust assortment of its daytime and travel goods, humidors, watch collector boxes and outdoor sporting items. Also available will be a selection of elegant accessories including wallets, pouches, and wash bags. The collection will be showcased on Fortnum’s third floor and displayed in fixtures that have been shipped from the Ghurka showroom in New York. “Fortnum & Mason is the perfect partner for our European launch,” says Pam Bristow, Executive Vice President of Marketing and Brand Strategy at Ghurka. “The Piccadilly store is an international icon, a benchmark for excellence, and represents the commitment to quality we hold as our standard.” Later this spring, Ghurka will debut their G200 Collection, a capsule assortment of three styles from the Ghurka archives re-imagined in partnership with The Gurkha Welfare Trust, Britain’s leading charity dedicated to providing support for impoverished ex-Gurkha servicemen and their dependants. The bag designs utilize the famous green wool used in Gurkha uniform jackets in place of the brand’s signature twill, and will be lined in red as a nod to the military flash worn by the soldiers. The range will be retailed exclusively at Fortnum & Mason in the UK, with 25% of all sales benefitting the Trust. Further to this, a bespoke “Officer’s Field Set” consisting of a picnic table, two field chairs, a green wool blanket, two pillows and a picnic umbrella – all created by Ghurka master furniture craftsman Richard Wrightman – will be debuted. These will be sold at auction with 100% of proceeds benefitting the Trust. “We are delighted to form this new relationship with Ghurka, whose very name demonstrates their high regard for the ex-servicemen we support,” states Karen England, Director of Fundraising & Communications for The Gurkha Welfare Trust. “The quality of Ghurka’s products rivals the exceptional standards of Britain’s Gurkha soldiers, and through our partnership we hope to raise significant funds in support of elderly and infirm veterans in Nepal.” Ghurka Welfare Trust To support the launch and the Ghurka partnership with both Fortnum & Mason and the Trust, the Gurkha Museum in Winchester has made possible the installation of a curated display of Gurkha regimental memorabilia for a Fortnum window installation and a display in the Ghurka shop. “This London expansion is pivotal for Ghurka,” states Ghurka CEO John Reuter. “The UK represents our namesake as well as the next step in global reach for our brand. We are honored to have such distinguished partners alongside us in this launch and are excited to be able to serve our British customers in their wonderful city.” Ghurka luggage ENDS 23.02.2015 About Ghurka Founded in Connecticut in 1975, Ghurka has served as a symbol of superior American leather craftsmanship for forty years. Ghurka bags and accessories are handmade by master artisans committed to a tradition of superior craftsmanship, superb functionality and timeless American style. Every item that bears the Ghurka mark remains loyal to our heritage of exacting design and trademark manufacturing processes and is built to provide a lifetime of use and enjoyment. Perhaps what best defines a Ghurka bag is its ability to operate in all worlds equally and admirably: From East to West, from city to country. A Ghurka bag is as international as it is American, as cosmopolitan as it is local, as rooted in history as it is constantly changing. Every new scratch is indicative of a past adventure and anticipates the next journey. The Ghurka collection is available exclusively at our flagship stores at 781 Fifth Avenue and 65 Prince Street in New York City, 245 Post Street in San Francisco, through the Ghurka website, and at select fine retailers. To shop online or learn more about Ghurka please visit www.GHURKA.com About The Gurkha Welfare Trust The Gurkha Welfare Trust helps Gurkha ex-servicemen who served the British Crown, and their dependants, who are in poverty or distress. The Trust supports 6,667 retired Gurkha soldiers and widows in Nepal who have little or no other form of income. Most are in their 80s and 90s and are totally reliant on the Trust for a secure and comfortable old age. The Trust also provides Community Aid projects in Gurkha villages including medical care for retired Gurkhas and their families in rural areas. As the leading Gurkha charity, The Gurkha Welfare Trust is the main beneficiary of Gurkha 200. For more information on the Trust, please visit www.gwt.org.uk. About Fortnum & Mason Since its foundation in Piccadilly in 1707 Fortnum & Mason has been at the heart of London life, supplying the very finest goods and services. From the Food Halls at street level to the Diamond Jubilee Tea Salon on the Fourth Floor, it is filled with unique and exceptional food and gifts. Known for its exquisite and impeccable service and surroundings, the Fortnum’s experience is one of pleasure, where nothing is too much trouble. In November 2013 Fortnum & Mason opened its second UK store in 307 years at London’s St. Pancras International Station, and in March 2014, its first standalone store outside the UK in Dubai. Both stores offer an edit of Fortnum & Mason products, as well as all day dining options. On November 18 2014, Fortnum & Mason opened its first standalone airport store at Heathrow Terminal 5. www.fortnumandmason.com For press info, images and general arrangements GHURKA USA CONTACT: Rosalind Milani Gallieni, RMG PR & Events. E: firstname.lastname@example.org / Hannah@rmgandco.com T: +44 (0)20 7731 6155 FORTNUM & MASON CONTACT: Charlotte Alexander, Seven Dials. E: email@example.com T: +44 (0)20 3740 7476 This press release was distributed by ResponseSource Press Release Wire on behalf of RMG PUBLIC RELATIONS & EVENTS in the following categories: Men's Interest, Leisure & Hobbies, Home & Garden, Travel, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.