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Press release

House of British Ceramic Tile partners with iconic design studio, Conran and partners, to launch premium collection of tiles

British Ceramic Tile’s latest collaboration has produced a truly British collection, designed and made here in the UK. Trace, by Conran and Partners, blends contemporary design with an on-trend colour palette, which is coupled with strong structural forms and tactile design.

The new collection is comprised of three families - Fractal, Linea and Tactile. Each family is individual, with its own distinctive style, yet draws upon a central contemporary colour palette.

With its distinguishing scoops and gentle peaks, creating three-dimensional shapes, the Fractal family uses light to add a dynamic and textural quality to any room.

Ridge features a uniform, grid-like pattern of soft peaks and is finished with a gloss finish that subtly reflects light. The second tile in the Fractal family is Facet, with a geometric surface pattern; it lends itself to the creation of a three-dimensional look that changes with light and perspective as you move around a room. Both tiles are available as a 20x20cm tile and are available in five shades; White, Black, Putty, Poise and Plum with a plain matching tile also in the range.

The Linea range is inspired by nature with strong structures and raised tile surfaces softened through a neutral colour palette.

The Point tile is inspired by traces of water, using droplets of deep gloss glaze over a rich satin tile to create the feeling of running water. The finished result is surprisingly subtle, with a loose yet linear pattern that is highlighted as light falls upon it. Flow is the second tile in the Linea collection, taking its influence from the linear structures that occur in nature. Softened by the irregularity of hand drawn lines, the tile is finished using a satin glaze to accentuate the depth of the tiles structure.

Point and Flow, both 25x50cm in size, are available in White, Black, Smoke, Putty and Dusk. Each colour has a corresponding plain tile.

Hartland tile, with its rugged arrangement of small, angled squares is influenced by the crystalline structure of mineral deposits. The end result being a glamorous, contemporary tile that adds texture to any wall. The 25x40cm Hartland tile is now available in; Black, White, Putty, Plum and Poise and can be teamed with a plain floor tile in the same size and colour.

Contemporary style from floor to ceiling
All three Trace families, Factual, Linea and Tactile are further enhanced with coordinating matt flooring tiles available in either 331x331mm or 50x50cm in White, Black, Putty, Dusk, Poise, Plum and Smoke.

Jayne Adamson, senior product manager at British Ceramic Tile, says: “The new Conran collection consists of beautiful, contemporary tiles that will add instant impact to any room in the home. With the new range of tiles, homeowners can create a striking, cutting-edge look that shouldn’t be confined to just the kitchen or bathroom.


Notes to editors

British Ceramic Tile offers the very best of British design together with quality, value and a serious approach to social and environmental responsibilities. The company supplies an extensive range of ceramic and porcelain wall and floor tiles as well as glass and decorative products to major multiples, national house developers and the trade, including independent tile retailers, contractors and specifiers. Visit

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