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Referrals by Exchange and Mart to Mobile Platforms up 295%
www.exchangeandmart.co.uk

Analysis of like-for-like search engine referrals to Exchange and Mart’s dealer websites are up 120%, year-on-year and referrals to their mobile sites up 295%, confirming the need for dealer marketing strategies for 2015 to embrace seamless online services across multiple technology platforms, to ensure they reach their customers on the go.

Jackie from C&J Car Sales in Hampshire sees the focus on mobile as vital for her business. She says, “More people than ever are conducting business through their phones whilst they’re out and about. However, our existing website couldn’t support that but now our customers can browse our stock and interact with us from wherever they are, which is essential in today’s market.

“I spoke with the Exchange and Mart design team throughout the building process to ensure that both my needs, and more importantly the needs of our customers, were being met. We wanted a platform which we could use to showcase our stock in a way which was simple, yet smart and attractive and easy to navigate. In addition, we can make changes to our pricing or introduce new stock, knowing our website reflects these changes.”

For Lawrence from Four Crosses Garage, technology needed to be a simple addition to their business. “We need to focus on running our business. Exchange and Mart’s web solution means we can upload vehicles and images quickly and easily, removing the hassle out of online marketing. What’s more, as its basic package includes 5 fully optimised pages as standard, we have been able to show customers other aspects of our business, supporting wider sales opportunities. It does the marketing job for us, so that we can focus on what we do best.”

Debra Healy, Digital Director for Exchange and Mart concludes, “The surge in tablet and smartphone technology is changing the way people shop and dealers who don’t take advantage of this shifting market, could be left behind. Having a decent website is no longer enough, if it isn’t compatible with mobile devices. Consumers are on the move and dealers need to move with them, by maintaining good growth on their main websites, while taking full advantage of the swing to mobile.”

Exchange and Mart continues to invest in the quality of its site, as it helps dealers make the most of their online marketing activity to reach more customers and boost vehicle sales. With a brand history stretching back nearly 150 years and 7.1 million unique visitors a month, Exchange and Mart delivers leads and only charges dealers for the leads they receive.


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March 2015

For further press information please contact Justine Hoadley or Ed McCambridge on 0208 977 9132 or exchangeandmart@harrisonsadler.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Harrison Sadler in the following categories: Motoring, Computing & Telecoms, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.