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Whitby Fish & Chips Company Trailer

we only buy from sustainable sources – so we’re passionate about helping MSC spread the word about buying the right fish from the right place,

The Whitby Fish and Chip Company will be offering Durham University students a first-class tutorial in sustainable fish and chips at a Marine Stewardship Council (MSC) event on Thursday to help raise awareness of sustainability. The event, held on the University’s science site, will encourage students to post a #fishface selfie to support MSC certified fishing for Earth Hour 2015.

Hungry students and staff can swap a tweet for a treat with taster portions of The Whitby Fish and Chip Company’s award-winning chips and sustainable Scottish haddock, while they soak up information on how to choose and cook fish from a sustainable source.

The MSC event will be the first outing for The Whitby Fish and Chip Company’s mobile trailer, run by the multi-award winning Fusco family, which own Whitby’s Royal Fisheries, the Fish Box, and 2014’s UK number one fish and chip shop and restaurant Quayside. The eye-catching trailer – the only MSC certified catering trailer in the UK – has a unique frying range with a high capacity, giving people a taste of Whitby away from the seaside.

As well as being Independent Takeaway Fish & Chip Shop of the Year 2014, Quayside has won recognition for its commitment to sustainable sourcing, becoming the first fish and chip shop in Yorkshire to get the prestigious MSC stamp of approval (only 12 fish and chip shops in the UK have MSC certification) and it buys its line-caught haddock from family firm Dennis Crooks, also based in Whitby, the first fish merchant within a 60-mile radius to also get MSC accreditation.

“We go right back to source to check that our fish is what it says it is, and "we only buy from sustainable sources – so we’re passionate about helping MSC spread the word about buying the right fish from the right place,” said The Whitby Fish and Chip Company’s Adrian Fusco. “And what better place to start than with the next generation!”

The MSC works with fisheries, retailers and governments to transform the world's seafood markets by setting and maintaining the standards for sustainable fishing and seafood traceability and promoting sustainable fishing practices. It seeks to increase the availability of certified sustainable seafood with more than 25,000 MSC blue ‘ecolabel’ products, and works with schools and universities to spread the word about marine issues.

James Simpson, from the MSC adds: “We’re really excited to be working with the Whitby Fish and Chip Company for #fishface. The Fusco family has been great supporters of the MSC and their van looks fantastic. Making fish and chips mobile and taking the chippie to the people is a fantastic idea and I can’t wait to try it.”

whitbyfishandchips.com

-ENDS-

Editor’s Notes
• The Whitby Fish and Chip Company will be at Durham University on March 12.
• The Whitby Fish and Chip Company is the mobile arm of Fusco’s of Whitby, which runs three award-winning Whitby fish and chip shops – Quayside in Pier Road, Royal Fisheries in Baxtergate, and the Fish Box, in Langbourne Road. The business is run by Carol Fusco and her sons Stuart, Raymond, Adrian and daughter Maria.
• Over the last decade, Quayside has been awarded ‘Independent Takeaway Fish & Chip Shop of the Year’ and ‘Marketing Innovation Award’ in National Fish and Chip Awards (NFCA) 2013/14; ‘Regional Champion North East – Independent Takeaway’ in NFCA 2012; ‘Top Fish & Chip Shop in Yorkshire’ in NFCA 2008 and Les Routiers ‘Café of the Year’ 2005.
• For more on the MSC, go to www.msc.org.

For more information or images, please contact:

Annie Stirk
Absolutely Food PR & Marketing
T: 01347 810531 / 05603 457882
M: 07771 655756
admin@absolutelyfood.co.uk

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