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Three ways to boost the North West employment market

A new think tank comprised of senior figures from some of the top recruitment companies in the North West has endorsed three main policy areas as key to employment growth in the region -

Regional Unity
First, get a Boris. The employment hotspots are found around the city centres, with job opportunities harder to come by in areas away from this hub. An overall strategy put in place to unite areas of employment diversity could well call for a mayoral figure (especially one with the credentials of Boris for selling a city to investors and workers). However, the think tank revealed that what northern cities really need is stronger regional unity.

Investment to encourage growth
Make sure developmental investment actively encourages growth. Since the demise of the North West Development Agency, recent approaches have been patchy and have not necessarily benefited the region as a whole. What’s needed are holistic, regional overviews which could assess development opportunities such as infrastructure and industry in currently overlooked areas.

Invest in the right transport links
The think tank concluded that more investment must be made in better cross country transport . HS2 is too far away and merely improves upon an already adequate service. In order to boost the employment market, Manchester needs better regional services and transport links to other employment hubs. Making the region more accessible from other areas of England would greatly boost its desirability for businesses looking to set roots, and so increase the employment market.

The think tank was put together by The Association of Professional Staffing Companies (APSCo), the trade body for the professional recruitment sector. Moya Rylands, APSCo’s Membership Relations Manager for the North, comments:
“The think tank was a great success providing much food for thought about how Manchester can become the economic and employment powerhouse it should be. It seems the unanimous opinion of what should be the main focus in boosting the Manchester employment market is intelligent development. ”

APSCo is the membership body that is dedicated to representing professional recruitment in the UK. It was formed to give all firms involved in the recruitment of professional talent who have a commitment to excellence, the specialist support and distinctive voice they need to be successful. It gives candidates and employers a trusted badge of quality whilst providing member firms with an innovative range of services designed for them by recruitment experts. These services, combined with its growing international profile, commitment to Corporate Social Responsibility and opportunities for professional networking give APSCo members a unique opportunity to develop their businesses and gain competitive advantage (

Tracey Barrett
BlueSky PR
0771 2281631

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