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Path Intelligence is spearheading the development of a Big Data hub (PI+) and a new analytics platform (PIX)

Path Intelligence® has announced a significant expansion of its product platform as part of its on-going drive to deepen its location analytics leadership.

Living up to their reputation as location analytics pioneer, with an exclusive focus on the shopping center industry, Path Intelligence is spearheading the development of a Big Data hub (PI+) and a new analytics platform (PIX), both of which take advantage of their existing best-in-class location strength, multiplying their capabilities significantly.

Unique to the location analytics field, Path Intelligence combines the broadest, most statistically robust location analytics capabilities, by combining cellular, Bluetooth and Wi-Fi signals from cell phones to derive shopper insight. By adding new capabilities to their platform they will support decision-making in their shopping center owner customer base by providing deeper analytics whilst increasing the their self-serve and operational dashboard visibility.

“An understanding of where shoppers go, what they do there and where they go next remains fundamental to shopping center decision-making”, said Jeremy Langley, Chief Marketing Officer at Path Intelligence. “At the same time the analytic requirement of the typical shopping center owner or management team is evolving rapidly, and the volumes of data providing insight into shoppers is growing even faster. We wanted to ensure our product portfolio capabilities enable our customers to stay ahead of these changes and we are confident we have achieved that.

“These product developments reflect Path Intelligence’s dedication to serving the shopping center industry while continuing to advance as a sophisticated technology enterprise,” added Matthew Parker, Path Intelligence CEO, “The next 12 months look like being record-breaking and with these changes we are building a strong platform for growth.”

About Path Intelligence

Imagine the equivalent of web analytics for physical retail. Founded in the labs of MIT, Path Intelligence’s unique, award-winning location analytics technology has created a new category of insight for shopping centre operators. We call it Decision Science – the application of scientific principles and practices to shopping center decision-making.
It’s about measuring billions of shopper movements in hundreds of locations around the world. Adding unique third-party data. Combining it with the deepest analytic expertise. And then providing our clients with statistically robust predictions that enable more profitable decisions – and better experiences for their customers.

For more information visit http://www.pathintelligence.com or contact jeremy.langley@pathintel.com for media enquiries.

This press release was distributed by ResponseSource Press Release Wire on behalf of Path Intelligence in the following categories: Consumer Technology, Business & Finance, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.