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Ukash research reveals the price of love

London, March 2015 – According to the latest research from the Ukash Travel Money Prepaid MasterCard card, Florence is the most expensive romantic hotspot in Europe to buy a dozen long stemmed red roses. With the arrival of Spring nothing beats a romantic getaway to one of Europe’s capitals of love, especially if popping the question is on the agenda. And with the best exchange rate in seven years, loved up couples are likely to get more for their money.

Although anyone heading off for a romantic break can make the most of the great currency deals currently on offer, Ukash urges travellers to still keep an eye on their budget when it comes to all the grand gestures, such as dinner and roses. It’s not just a case of picking the less expensive destination, but ensuring spending on the trip doesn’t come with any unexpected surprises.

Looking at Europe’s most romantic cities, Ukash research* shows that a bouquet of a dozen, long-stemmed red roses costs €93.60 in Florence, making it the most expensive place in Europe to woo a loved one. Venice comes in second with a bouquet costing €80 followed by Paris and London at €60 and €56 respectively.

But anyone on a budget, and still wanting to make a special impression could think about Seville in Spain where a dozen red roses cost just €36. Amsterdam – the home of the tulip – also offers a slightly more economical option at €48 for a bouquet.

“A romantic, European city break can provide the perfect setting if you are asking that special someone for their hand in marriage,” says James Allum, Chief Commercial Officer, Ukash CEO. “However, our research shows that if you are looking for a bouquet of red roses to make the trip extra special then it could really make a dent in your holiday budget. It’s a shock to see that the cost of roses could rocket by over €55, depending on which city you visit.

“With any destination that you chose for a romantic break, the key is to make sure that your spending is done as cost-effectively as possible. If you have a big wedding to plan then the last thing you need to do is break the bank at the proposal! The Ukash Travel Money card offers an easy and secure way to make holiday spending money go further, with one of the best FX rates, no fees for usage and free ATM withdrawals. We believe it’s the smart way to get the best out of a holiday budget.”

A dozen red roses in Europe’s most romantic cities

City Cost of dozen long stemmed red roses in Euros* Cost sterling- March 2015
Florence €93.60 £67.50
Venice €80 £57.70
Paris €60 £43.30
London €55.54 £40.00
Santorini Greece €50 £36.05
Amsterdam €48 £34.61
Lisbon €40 £28.84
Bruges €45 £32.44
Barcelona €45 £32.44
Seville €36 £26.00

* Prices quoted from independent florists across Europe. Rates as of 12th March 2015

The Ukash Travel Money MasterCard: The Facts

• Lowest FX Rate on the market
• No transaction fees
• Free ATM withdrawals in Europe and the US
• Free balance enquiries online, at ATMs and SMS
• Available in Euro and US Dollar
• Free top up by debit card
• No application fee
• No annual fee
• Chip and PIN security
• Use as over 34 million outlets that show the MasterCard Acceptance Mark
• Minimum load value: £50
• Maximum single load: £2,000

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For further press information or interviews please contact the Ukash Press Office at HSL: Wendy Harrison, Clare Watson or Ed McCambridge. +44(0)208 977 9132.
Notes to Editors
Ukash is regulated by the UK Financial Conduct Authority (FCA).

The Ukash Travel Money Prepaid MasterCard is issued by Prepaid Financial Services Limited pursuant to a license from MasterCard International Incorporated. Prepaid Financial Services Limited is regulated and authorised by the Financial Conduct Authority, registration number 900036. Registered Office: 36 Carnaby Street London, W1F 7DR.

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This press release was distributed by ResponseSource Press Release Wire on behalf of Harrison Sadler in the following categories: Personal Finance, Travel, for more information visit