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Partnering with [24]7 enables us to offer intuitive assistance to the right customers at the right time.

Partnership with [24]7 helping to drive customer satisfaction and increase sales

London – 24 March 2015 – Argos is helping online customers make choices about what products are best for them by offering live chat assistance powered by predictive analytics as they shop online.

Working in partnership with intuitive customer experience firm [24]7, the approach is driven by [24]7’s Predictive Sales solution which uses sophisticated predictive technology to identify only those customers who could benefit from additional help to make a buying decision. The approach has been welcomed by customers, who are more satisfied with their eventual purchase, and resulted in improved conversion rates for the company.

Neil Tinegate, Head of Digital Innovation, Argos said: “Our primary concern here is to offer human assistance to customers who need it, at the right time in the shopping cycle for them. We have seen this work in digital stores where colleagues are on hand to help customers get what they want, and this is a natural extension of that. Customers tell us they appreciate the help, so we plan to continue to offer the experience.”

“Partnering with [24]7 enables us to offer intuitive assistance to the right customers at the right time. We want to make sure we offer help that is relevant and timely.”

The partnership with [24]7 includes the introduction of predictive digital assistance on selected product lines. It understands consumers’ online behaviour and uses data-driven insights to predict which customers require help, when to engage and what to offer them.

Nick Mitchell, Managing Director, EMEA, [24]7 said: “We believe in encouraging more contextually relevant conversations with those customers who truly need assistance, accurately predicting when to offer assistance and using real-time cross-channel behaviour to know what to offer. Results from the programme show this is allowing Argos to have smarter interactions with its customers, which in turn is driving measureable increases in incremental revenue.”

-ENDS-

About [24]7
[24]7 makes customer service and sales simple. Our platform and applications use big data and predictive analytics to understand customers and drive better service and sales results for large enterprises. We do this over 2.5 billion times a year for the world’s leading companies. [24]7’s platform enables an omnichannel interaction experience. We connect customer interactions across an enterprise’s web, mobile, chat, social, and phone channels. It’s all in real-time and in the cloud. Our solutions drive immediate business results. We increase revenues, reduce service and sales costs, and create more satisfied customers. [24]7 serves the Global 100 market leaders in the Financial Services, Retail, Telecommunications, Technology, and Travel Industries. [24]7 is noted by Forbes as one of America’s Most Promising Companies. [24]7 is based in Campbell, California. For more information, visit: www.247-inc.com

[24]7 is a trademark of 24/7 Customer, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

About Argos

Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Media Contact:

Paul Allen
Napier Partnership
+44 (0) 7515 199 487
paul@napier.co.uk

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