Skip navigation
Chewits 50th Anniversary

‘Chewie on the Loose’ provides users with the opportunity to take Chewie on his very own rampage.

Iconic children’s brand Chewits turns 50 this year. To celebrate this special anniversary Chewits have appointed McCann Manchester to support the 50th anniversary campaign.

Chewits mascot Chewie, who has adorned its packs since the sweets hit the shelves in 1965, has now been brought into the 21st century with his very own app. ‘Chewie on the Loose’ provides users with the opportunity to take Chewie on his very own rampage. Reminiscent of the original 1970’s ‘Monster Muncher’ adverts with the Chewits monster munching his way through Barrow in Furness Bus Depot, the Taj Mahal and wreaking havoc across the UK. This app allows users to choose their very own rampage point for Chewie to chew through! Chewie can chomp through anything whether it be your school, Buckingham Palace or your best friend’s house. Who knows what Chewie will eat you decide!

Brett Cooper, Technical Director of McCann Manchester said “It’s been fantastic to work on the Chewits 50th Anniversary project. As part of the project we’ve been able to work closely with the Chewits to produce a cross device solution that encapsulates the heritage of the brand as well as its future direction.”

The app launches mid-April and will be available to play for 4 weeks. Users will also have the opportunity to be entered into a prize draw to win one of 10 hampers. Daily smaller prizes will be given throughout the campaign.

Supporting the launch of the app, McCann will also be running a full digital campaign with exciting competitions and engaging content. Throughout the campaign users can become fully immersed within the timeline history of Chewits.

Joanna Halton, Head Social Strategist of McCann Manchester said “This has been a fabulously fun campaign to work on for a brand who’s well-loved across the nation. The social activity will be a celebration of all things Chewits, both new and old, encouraging social sharing, energising fans and evoking nostalgia among Chewits fans. As well as having Chewie On The Loose, we’ll be driving awareness through reactive content, engaging initiatives and targeted media to bring the campaign to life.”

Join in the fun on Facebook from mid-April and take part in Chewits golden years!


For further information contact or call on 01772 674686


McCann Manchester
+44 (0)1625 822200
General Enquiries

Notes to Editors

Cloetta is the brand owner of Chewits

Chewits’ successful portfolio includes core stick packs in a range of flavours, multipacks, sharing bags and the Xtreme range, offering sour flavours.

Core Stickpack Range
• Strawberry
• Blackcurrant
• Fruit Salad
• Cola
• Orange

Chewits Xtreme Sour Range
• Xtreme Sour Apple
• Xtreme Sour Pineapple
• Xtreme Sour Tutti Frutti

• Chewits Chewmix
• Chewits Xtreme Chewmix

All Chewits products are:
• Suitable for Vegetarians
• Free from hydrogenated fats
• Only 115 calories per core stick pack
• Core Chewits stickpacks have a r.r.p of 35p
• Chewits Xtreme have a r.r.p of 37p

Chewits are currently widely available in large retailers across the UK such as:
• Tesco
• Morrison’s
• Sainsburys
• The Co-Operative
• Independents
• Poundland
• Home Bargains
• Primark

This press release was distributed by ResponseSource Press Release Wire on behalf of Cloetta UK in the following categories: Children & Teenagers, Entertainment & Arts, Leisure & Hobbies, Consumer Technology, Food & Drink, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit