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“This new report carried out by Randstad highlights just how much the accountancy industry has evolved over the last two decades.

The reaction comes following a report in Economia detailing the surge in investment that is being made into soft skills by accountancy firms across the country, with many teams now stating fantastic communication levels as a prerequisite before considering employing new staff.

The study shows that over three quarters of jobs that are now advertised within the sector – around 76 per cent – highlight a demand for a strong set of soft skills, and almost half (48 per cent) referencing excellent listening and communication skills as must-haves in order to continue their career within the industry.

Alongside this, maintaining strong relationships with clients and colleagues was also viewed as an integral skill for the twenty-first century accountant, with 44 per cent of employers including this on their essential requirements list presented to applicants. Around a third highlighted strategic leadership skills and innovative management techniques, whereas around a quarter (24 per cent) underlined the ability to work in highly pressurised environments as a key attribute for potential employees.

Tara Ricks, Managing Director of financial recruitment experts Randstad, has said that “The soft skills in the highest demand are, possibly, not the ones we might expect. While we might imagine managerial and leadership skills would be the most popular with big professional services firms, for instance, the ability to communicate effectively is actually their top priority.”

A spokesperson for Braant, leaders within the British accountancy industry, has released a statement following the report: “This new report carried out by Randstad highlights just how much the accountancy industry has evolved over the last two decades.

“Communication has always been a huge part of how we operate here at Braant, and it’s fantastic to see a soft skill such as this is highly valued. The way we interact with our customers means that we are able to deliver a bespoke service at all times, as well as removing the opportunity for potential problems to evolve to a point where they are extremely difficult to manage and overcome. It is clear that that the modern accountancy firm cannot expect to thrive without holding these qualities in such a high regard.”

Braant are a top ten rated and award winning firm of certified accountants and bookkeepers. Providing scalable bookkeeping and accountancy packages across London, Braant provide both day-to-day bookkeeping for SMEs and finance solutions that manage the entire finance function of large businesses.

This press release was distributed by ResponseSource Press Release Wire on behalf of Braant in the following categories: Personal Finance, Business & Finance, Public Sector, Third Sector & Legal, for more information visit