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our support of Google Cloud Storage Nearline enables them to take advantage of Google’s ground-breaking new storage offering

Business continuity leader expands support for Google Cloud Storage Standard and DRA offerings to include Nearline for lowest cost long-term data retention

BURLINGTON, Mass. – 16 April 2015 – Unitrends, a leader in enterprise-level cloud recovery, today announced support for Google Cloud Storage Nearline to provide its customers with the lowest cost long-term cloud archival offering in the industry. This offering is possible through the company’s innovative Unitrends CloudHook™ capability, which facilitates archiving from Unitrends’ Recovery-Series physical and Unitrends Enterprise Backup™ virtual appliances to third-party clouds, such as Google Cloud Storage, Amazon Simple Storage Service (S3) and Rackspace Cloud Files. CloudHook has supported Google Cloud Storage’s Standard and Durable Reduced Availability (DRA) offerings for several years, and recently passed compatibility testing for the beta version of Google Cloud Storage Nearline.

“Our customers are constantly looking for new and innovative ways to cost-effectively manage their rapidly growing storage with less operational expense, and our support of Google Cloud Storage Nearline enables them to take advantage of Google’s ground-breaking new storage offering,” said Mark Campbell, chief marketing and technology officer at Unitrends. “We are unique in offering customers not only our own Unitrends Cloud for disaster recovery and business continuity, but also access to other third-party storage clouds. Giving customers this freedom is just one more way we’re delivering on our commitment to provide solutions that increase the confidence and productivity of IT professionals.”

Archiving data for long-term retention has traditionally been a complex, costly and time-consuming process, as companies typically back up data to rotational media, such as tape, and then work with a third-party vendor to get archived data offsite. Today, offerings such as Google Cloud Storage are taking the pain out of this process by letting customers archive directly to the cloud. CloudHook enables Unitrends customers to integrate their Recovery-Series physical appliances and Unitrends Enterprise Backup virtual appliances with their preferred cloud storage offering to easily and cost-effectively manage long-term retention of backup data.

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About Unitrends

Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical and cloud solutions provides adaptive protection for organisations globally. To address the complexities facing today’s modern data centre, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualisation. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 per cent satisfaction rating. Unitrends’ solutions are also sold through a community of thousands of leading technology partners, service providers and resellers worldwide. Visit

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Media Contact:
Jennifer Sipala
Director of Marketing
+1 803-744-9166

Chris Green
Davies Murphy Group
+44 1256 807360

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