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Ukash reveals travellers in Northern Ireland book getaways to cash in on good exchange rates and Londoners are prompted by envy

London, April 2015 – As the General Election and all things politics dominates the daily news, it is no surprise that people are looking to escape on a good holiday. However, new research from the Ukash Travel Money Prepaid MasterCard* card reveals the other reasons that make people pack their bags and jet off. Travellers in Northern Ireland (26%) are most likely to take advantage of the strong Pound, despite the fact that there’s no guarantee the rate will stay strong for when they actually head abroad. However, it is not always the strength of the Pound that prompts a trip away. Londoners are most likely to be driven by envy with over a quarter (28%) admitting to booking trips when their friends and family are starting to plan their getaways.

One way to beat a drop in exchange rates is to load funds onto the Ukash Travel Money card whilst the exchange rate is at an all-time high. This way travellers can get the most out of their holiday budget regardless of what the rate is doing when they travel.

When it comes to holiday booking behaviour, the Ukash research shows that 41% of people in the North West describe themselves as a ‘bargain spotter’, well above the national average of 32%. However, travellers in the North East are the most prepared with nearly half (46%) booking their holiday six months ahead and 44% thinking about their holiday a year ahead.

Interestingly, only 7% across the UK, say they are ‘last minute bookers’ with Londoners most likely to be spontaneous at 11%. In Scotland 28% of travellers start planning their trip as soon as they get back from a holiday, with a quarter in the North East saying the same. For people in Northern Ireland, 32% take their cue from bad weather at home, followed by the South West (29%) and the East and West Midlands, both on 27%. However, people in the South West (31%) are most likely to book a trip after receiving a pay rise or bonus.

“It’s interesting to see all the different elements that influence people’s holiday bookings up and down the country,” explains James Allum, Chief Commercial Officer at Ukash. “It makes sense, with the exchange rates currently being so favourable, that individuals make the most of the time to travel, but it’s still important that holidaymakers protect their budgets by making the most of the strong Pound by loading funds onto a Ukash Prepaid Travel Currency card.

“Now is a good time to book a trip to the Eurozone, as Sterling rose 1%, hitting €1.40 for the first time since December 2007**. This means UK travellers have 15% more to spend in the Eurozone, than they did this time last year. The Ukash Travel Money card offers a safe, easy and secure way to make holiday spending money go further. The card guarantees the best FX rates, and with no fees for usage or access to ATM withdrawals abroad, it’s the smart way to spend.”

The Ukash Travel Money MasterCard: The Facts

• Lowest FX Rate on the market
• No transaction fees
• Free ATM withdrawals in Europe and the US
• Free balance enquiries online, at ATMs and SMS
• Available in Euro and US Dollar
• Free top up by debit card
• No application fee
• No annual fee
• Chip and PIN security
• Use at over 34 million outlets that show the MasterCard Acceptance Mark
• Minimum load value: £50
• Maximum single load: £2,000


*Ukash Holiday Booker Survey- 1067 respondents- March 2015

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For further press information or interviews please contact the Ukash Press Office at HSL: Wendy Harrison, Clare Watson or Ed McCambridge. +44(0)208 977 9132.

Notes to Editors
Ukash is regulated by the UK Financial Conduct Authority (FCA).

The Ukash Travel Money Prepaid MasterCard is issued by Prepaid Financial Services Limited pursuant to a license from MasterCard International Incorporated. Prepaid Financial Services Limited is regulated and authorised by the Financial Conduct Authority, registration number 900036. Registered Office: 36 Carnaby Street London, W1F 7DR.

About MasterCard
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