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Team Colours

The two basketball teams are utilising specially customised uniforms as a marketing tool

Leading providers of customised sportswear, Team Colours, has commented on the recent news regarding the new uniform designed for the Golden State Warriors and Houston Rockets.

The two basketball teams are utilising specially customised uniforms as a marketing tool. The NBS said that the teams will be wearing these unique designs as a way of marketing the game to Chinese fans throughout the Chinese New Year celebration. The two teams have a strong connection with China, and wanted to acknowledge the special relationship with alternate jerseys.

The Warriors will be wearing special versions of their slate coloured sleeved jerseys, with Chinese colours and design elements integrated into the striping, chest logo and numbers on the jersey. The Warriors will even have the image of a goat on the sleeve, signifying 2015 as the Year of the Goat. The Rockets will be wearing their striking red uniform, also featuring bold Chinese characters and numbers.

The NBA is said to have big expansion plans for Asia and for China specifically. With 101 non-American players currently in the NBA, the league is very international. Around 20 per cent of the players in the league represent 37 countries and territories. This international inclusion means that other American leagues are now trying to snag international fans by utilising sportswear. Baseball also has done shirt-based outreach in order to entice Spanish fans.

As experts in sportswear, Team Colours takes a keen interest in industry relevant news. A spokesperson from the company made the following statement: “Creating bespoke sportswear that targets a large fan base, or using personalised sponsor message as a marketing tools, is a great way to help your team get noticed. Every sports uniform should reflect the personality and the professionalism of your team.

“But by creating seasonal, customised uniforms, teams will have the opportunity to reach out to fan bases and businesses. Sportswear customisation gives teams the opportunity to attract attention and intrigue whilst simultaneously maintaining the history and personality of the team. Sports teams of all varieties should consider creating customised seasonal sportswear that will inspire fans to watch and take part.”

Team Colours is a UK-based company creating custom sports kits and bespoke team wear, formed in 2000. They offer a wide range of designs for team sports, catering for customer’s specific requirements with a diverse choice of colours, fabrics, linings, text, full printing and embroidery.

This press release was distributed by ResponseSource Press Release Wire on behalf of Team Colours in the following categories: Leisure & Hobbies, Sport, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.