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LONDON, UK, June 4, 2015: Last night, Oakley held an exclusive event at Exmouth Market celebrating the opening of Oakley in Residence: London - a pop-up cycling destination and hangout for creative collaboration.

Download hires images here:[http://we.tl/kHiHgRRQoa]

Benji B of Radio 1 and Nic Tasker from the NTS Radio Crew entertained guests with a special DJ set throughout the night and enjoyed surprise BMX performances by Joe Seddon and Lee Musselwhite from Andrei Burton’s BMX Collective. BBC Sports Commentator, Tim Warwood, hosted a variety of bike-related challenges organized by Oakley in Residence: London partner, London Bike Kitchen. Notable attendees included professional cyclists Chas Christiansen, Scott Mitchell and Jonas Stromberg, along with celebrity guests Labrinth, Laura Whitmore, Zara Martin, Jeremy Irvine and more.

Guests previewed the European Cycle Messenger Championships (ECMC) Exhibition curated by Stephanie “Papillon” Bartczak and Selim Korycki. On display at the space through July 1st, the exhibition honors the history of the European Cycle Messenger Championships – an annual event where cycle messengers gather, compete and celebrate urban cycling. The 15-piece photography exhibition highlights the evolution of the ECMC cycle messenger scene, while embodying the spirit and landscape of each event.

Part creative space, part workshop, Oakley in Residence: London is free and open to the public. Located at 37- 39 Exmouth Market, London, EC1R 4QP, the venue is open every week from Wednesday to Sunday through August, and offers a schedule of workshops, exclusive exhibitions, film screenings, athlete meet ups and cycling adventures.

Oakley opened its first Oakley in Residence last month in Los Angeles celebrating skate culture.

For more information and a schedule of activities, visit [http://www.oakley.com/in-residence]. Join the global conversation at #LiveYours, #InResidence.

Editorial notes:

NAME: Oakley in Residence: London
LOCATION: 37-39 Exmouth Market, London, EC1R 4QP
DATES: May 14th – August 2015
HOURS: 11am – 7pm, Weds. – Friday. 10am – 6pm, Saturday. 10am – 4pm, Sunday.

Discover more:

Twitter: @oakley
Instagram: @oakley& @oakleybike
Facebook.com/Oakley

For further information please contact: portia@canoeinc.com
T: +44 (0)203 2160022

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

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