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Greenford, London, 6:00pm Monday 8th June 2015 - Vavengers, a diverse group of Londoners, has initiated the UK’s first ever billboard campaign to raise awareness of Female Genitalia Mutilation (FGM) as an issue in the UK. The first billboard is located at Greenford Road and The Broadway, Greenford, London UB6 9PN.

Vavengers was brought together by Hoda Ali, a courageous FGM survivor and trustee of anti-FGM charity 28 Too Many. Their aim is to raise awareness that FGM is an issue in the UK; to help those affected; to give advice to those who need it via telephone helpline. To also ultimately help end FGM so the next generation of girls including the 60,000 girls currently at risk in the UK, can live free from this harmful practice.

The Vavengers worked together to hold a charity gala which included an art auction and celebrity comedy night, successfully raising £11,000 in January 2015. Students at the University of West London (UWL), enrolled in midwifery and nursing courses, were also involved in raising funds for the campaign.

The billboard is a striking image of girls and women of different ages with FGM written across their foreheads with a helpline telephone number. There are plans to display on further billboards and bus stops throughout West London during summer 2015.

Vavengers hope this campaign will help prevent more girls being taken abroad to be cut as well as offering informative support and encouragement to those already suffering medical problems as a result of having been cut.

Hoda Ali said, “I am so proud of what Vavengers have achieved. Like other survivors I live with the consequences of FGM every day, Vavengers are helping to end FGM so that the next generation of girls, including the 60,000 girls currently at risk in the UK, can live free from this harmful practice.”

For a high-res version of the billboard image or more information please contact:
Estelle Asselin

Notes to editors

About FGM

• FGM is the partial or total removal of the external female genitals for non-medical reasons. It can also include the cutting, pricking, piercing or other harmful procedures.
• FGM is an extreme form of violence against girls and women and an internationally recognized human rights abuse. It is usually performed on girls and is child abuse.
• It is estimated that more than 140 million girls and women worldwide are living with the consequences of FGM and that 3 million girls are at risk each year.
• Figures published in a 2014 report funded by the Home Office and Trust for London estimated that 137,000 girls and women in the UK had undergone FGM and as many as 60,000 girls are at risk.
• There has been specific laws against FGM in the UK since 1985 and to date there have not been any successful prosecutions.

How to get help

Anyone worried about FGM can get help from the following:

• The Metropolitan Police ‘Project Azure’ team - 0207 161 2888
• The confidential NSPCC FGM 24 hour helpline - 0800 028 3550
• Local police or social services can also offer advice and can help protect anyone at risk and provide support
• There are specialist clinics which provide help and advice to women who have undergone FGM and the Dahlia Project is a support group for FGM survivors. Contact The Maya Centre 020 7281 8970
• 28 Too Many charity -

This press release was distributed by ResponseSource Press Release Wire on behalf of Vavengers in the following categories: Children & Teenagers, Health, Medical & Pharmaceutical, for more information visit