Who do you love more – Mum or Dad? - Activity gift voucher company IntotheBlue.co.uk tries to reset the balance this Father’s Day - Competition and Tank Driving Days Friday 12 June 2015 PDF Print You can’t put a price on how much you love your parents, but a delve into the retail spending figures for Mother’s Day and Father’s Day shows us just how much we’re prepared to splash out on a gift. Figures by Mintel show that just two in 10 of us buy gifts for our Dads on their special day, yet over four in ten buy presents or card for Mums on their day. Whilst Father’s Day sees retail spending boosted by £200 million, it’s estimated at £400 million for Mother’s Day. The idea of Father’s Day is a relatively new one compared to Mother’s Day and it was originally backed by an American menswear retailers group, which might explain why so many Dads get socks, but why do we spend less on our Daddies and does the fact we do mean we love them less? One online retailer has decided to fly the flag for Dads everywhere and attempt the reset the balance. IntotheBlue.co.uk knows that being a Dad means you are a super hero in the eyes of your children, so to encourage us to celebrate this forthcoming Father’s Day, this on-line activity voucher company has launched a competition to send Daddies all over the UK to infinity and beyond with a Super Hero Giveaway. Running right up until Father’s Day itself on the 21st June 2015, making a purchase on the IntotheBlue.co.uk website means you could be in line for winning a bundle of 10 different experiences fit for all super heroes. As over 80% of all IntotheBlue.co.uk customers add a personalised message when buying their experience day voucher on-line, the company decided to base the competition around this, to coax us all into expressing in words just how much we love our Daddies. Anyone writing a personalised message on their voucher purchase will be automatically entered into the prize draw. The winner will collect a selection of 10 best-selling experiences, including one of the company’s longest running activity choices – tank driving. Having appeared on the website since its inception in 1998, giving Dad the chance to drive a full-tracked ex-military tank is the only product to be in the top three of the best selling Father’s Day gifts on the IntotheBlue.co.uk every year since. Full terms and conditions can be read on the IntotheBlue.co.uk/competitions Super Hero Super Dad Competition page. ENDS Further information: Into the Blue has been providing best value activity gift experiences since 1998. The company started life as Air Activity Gift Vouchers, an offshoot of the renowned Biggin Hill Airfair, in 1996. Since becoming Into the Blue, the company has evolved from offering just flying experiences to include driving, water sports, adventure and outdoor sports, health and beauty, gourmet and excursions. To date, over 1000 activity vouchers including everything from Chieftain tank driving days, to weekend breaks in tree houses are offered for sale on the website intotheblue.co.uk, or by calling their customer service team on 01959 578100. Into the Blue prides itself on its no-nonsense, customer friendly approach. The business is based on the internet, with the website providing as much information as possible to the client. Into the Blue has always believed in having a full customer service team to offer help, advice and sales support to clients. Press contact: Jim Maitland – Into the Blue 01959 578100 email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of IntotheBlue in the following categories: Leisure & Hobbies, Travel, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.