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Chris Cave, knife crime victim

[For Immediate Release]

WORKING to reverse a new rise in knife crime announced this week, a campaigning British mum is stepping up her hard-hitting national crusade against violence in the UK with the launch of a new website built by leading international digital marketing consultancy White Hat Media.

Set up in memory of her much-loved teenage son Chris Cave, who was stabbed to death by a violent gang leader, Theresa Cave's relentless and uncompromising anti-violence message is now able to better reach millions on the Internet with an up-to-date mobile-friendly site.

Brighton-based White Hat Media has designed, developed and built a fresh new online platform for The Chris Cave Foundation, with funding from the National Lottery, which now hosts a range of modern online features, including:

• Weapon-related education via the POINT7 anti-knife crime project
• Memorial zone for the families and friends of victims
• Discussion forum for people affected by knife and other violent crimes
• Donations section to contribute to the Foundation's campaigning work

Complete with a contemporary look, the site is planned to act as a key information hub on news and information relating to knife and other violent crime across Britain while also providing a place for those who have been directly affected to come together and discuss experiences.

The Foundation, an expansion of the Mothers for Justice group, was founded by Theresa Cave after her son's killing on June 5, 2003, in Redcar, a coastal town in the north east of England.

Chris's foundation is primarily a legacy to young people, aiming to educate and inform with the main aim to eliminate violent crimes. Theresa's awareness and education work, via face-to-face training and also online using social media and her son’s website, continues to gather support across the UK as well as in her home region.

Announcing the new site's launch, Theresa said: "It is important to maintain a high level of knife and violent crime awareness in the country and to provide education, especially for young people, to try to stop the stabbings and other attacks that happen too often.

"I lost my son to knife crime and I won't stop working to get out the message that violence isn't the answer. People must put down their fists, knives and any other weapons.
“To hear knife crime is rising means it is more important than ever to focus on hard-hitting messages and education to try to change hearts and minds of those who decide to use violence and carry weapons that can kill.”

She continued: "The new website set up in Chris's memory is a very effective way to communicate about this work and I'm very grateful to White Hat Media for their excellent work putting it together and for the financial support from the National Lottery."

Theresa approached Mark Chapman, Client Strategy and Services Director at White Hat Media, to build the website after they had met online many years ago, sharing tragic experiences as well as similar desires and drive to stop knife crime and other violence.

Mark set up his own UK knife crime blog after he and his family were caught up in a stabbing during a Saturday lunchtime party at a McDonald’s restaurant in Chichester, West Sussex, in 2005.

Mark said: "Theresa has made huge progress to drive home a powerful, educative message designed to persuade those prone to violence, especially young people, to become more peaceful. By building a new website in Chris's memory, White Hat wanted to show their support for his mum's tireless campaigning."

Kevin Elliott, Operations Director at White Hat Media – whose design and technical team developed the website using the content management system Drupal – said: "We are delighted that Theresa and her family now have a fully-optimised online platform to publicise this important issue. Using the content management system Drupal, we have been able to create an intelligent mobile responsive site that is also social media-friendly."

Distributed on behalf of: The Chris Cave Foundation and White Hat Media digital consultancy

Notes to Editors:
Contact: Theresa Cave, Mum of knife crime victim Chris Cave
Telephone:0798 199 1482
Contact: Mark Chapman, Anti-knife crime campaigner / Director at White Hat Media
Telephone: 08455 440223 / Mobile: 0773 488 2507

Further White Hat information, interviews, quotes, online marketing and website case studies are available on request.

Contact: Gemma Nash, Content & Social Media Executive
Telephone: 08455 440223

Links to knife crime information and statistics:

UK Knife Crime blog
Teeside is knife crime ‘capital’ of England and Wales
London stabbings rise as police ‘stop and searches’ are cutback

About White Hat Media

White Hat Media are passionate about everything digital. We combine our technical knowledge of SEO with fresh, creative web design and optimised development. Search marketing, including use of online social media, has grown to become one of the most important and effective methods of encouraging authentic traffic to websites and engaging with the appropriate target audiences for your business. We have a focused, yet flexible approach which is based on our understanding of SEO and intelligent strategies.

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