SOUTH AFRICA – PR AGENCIES COULD SUFFER AS COMPANIES MOVE AWAY FROM OUTSOURCING COMMS Thursday 2 July 2015 PDF Print • Over half of SA companies handle all PR & Comms in house • Over 60% are spending more on internal skills development • Almost half feel that creative and strategic thinking development is top priority New research into the communications landscape in South Africa has found that PR & Comms is becoming an increasingly in-sourced function where the skills of the in house communicator are becoming crucial for service delivery. This may not bode well for the PR agency market with over half (52%) of respondents stating that they do not outsource any work to agencies. The research, carried out by corporate and marketing communications recruitment & training specialists VMA Group Africa, collected data from senior communication practitioners around salary, spend, recruitment patterns, growth plans and skills development. Other key findings included: African Expansion Over 40% of respondents said that their companies were looking to expand the communications function into other key African locations including Windhoek, Gaborone, Lagos, Accra and Nairobi. Despite a tough economic climate and low GDP growth, just over 60% of organisations are looking at expanding their comms teams within the next two years. This is underlined by VMA Group’s European offices’ research where 40% of global organisations said that they already operated in Africa and a further 6% indicating that geographical expansion would be most likely into Africa. Skill Shortages A quarter of respondents felt that skills shortages were a key concern and almost half (49%) felt that creative and strategic thinking development in order to identify business priorities and build the strategic framework was a key priority. Other skills development areas included employee engagement, change management, the use of technology and influencing skills. Recruitment & Careers Interestingly 1 out of 5 respondents (20%) said that their top method for finding a new role remains through the use of recruitment consultancies. Over half (55%) of jobseekers took under three months to complete their job search – a reflection of the local economy where vacancies requiring specific skills are quick to fill. In terms of motivations to move job, 45% moved due to enhanced career development opportunities – only 14% moved for a higher salary alone. Interestingly, 40% of respondents had become incumbent in their current position through a recruitment consultancy. The Future Overall, it appears that South African Communicators are very positive with almost 60% feeling that the role of communications is likely to increase in their businesses within the next two years. This supports the premise that communications plays a strategic role across a number of business critical areas such as reputation management, internal communication and leadership training. Please download a copy of the report here - http://www.vmagroup.com/South_Africa_Survey_2015.pdf Ends Contact details Daniel Munslow Principal Consultant VMA Group Africa firstname.lastname@example.org T: +44 20 7436 4243 C: +27 83 338 7794 About VMA Group Since its inception in 1978, VMA Group has grown to become a global specialist recruitment consultancy for communications and marketing professionals. It has offices in London, Manchester, Brussels, Amsterdam, Hong Kong, Singapore, Paris and Johannesburg. Visit the website This press release was distributed by ResponseSource Press Release Wire on behalf of BlueSky Public Relations Ltd in the following categories: Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, for more information visit http://pressreleasewire.responsesource.com/about.