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Breandan Vallance

As if solving the Rubik’s Cube wasn’t hard enough, both Breandan and Robert compete with one hand

The UK boasts some of the world’s strongest competitors in the sport of Speedcubing: the 2009 World Champion Breandan Vallance hails from Paisley, near Glasgow and Robert Yau, who holds the fifth fastest average score in the world, is from Guildford, Surrey.

They will soon head to São Paulo, Brazil for the Rubik’s Cube World Championship, a biannual event that attracts hundreds of the world’s fastest Cubers. It takes place at Colégio Etapa, Rua Vergueiro, Vila Mariana, São Paulo, from 9AM to 6PM on Friday 17 and Saturday 18 July and 9AM until 5PM on Sunday 19 July.

Competitors solve the Rubik’s Cube five times. The fastest and slowest attempts are removed and an average time is taken so it’s not always the fastest single solve that wins the competition.

In 2009 Breandan Vallance won the Rubik’s Cube World Championship in Dusseldorf with an average time of 10.74 seconds, and achieved a new best average time of 8.32 at the 2013 Edinburgh Open, placing himself comfortably among the global Speedcubing elite.

Robert Yau’s personal best average time of 8.21 seconds, fractionally faster than Breandan’s, means that he also ranks within the sport’s top ten.

Daniel Sheppard, also from Guildford, is on their heels with a personal best average of 10.48 seconds and will be looking to make an impact at this year’s event.

Chrisi Trussell, from London-based Rubik’s Brand Ltd, said, “The Rubik’s Cube World Championship is a fantastic event which attracts the world’s Speedcubing elite.

“It’s exciting to have such a strong representation from the UK at the 2015 Rubik’s Cube World Championship – we wish all of our UK contenders the best of luck.

“As if solving the Rubik’s Cube wasn’t hard enough, both Breandan and Robert compete with one hand and Robert is also involved in the blindfolded and feet-only categories!”


Rubik’s Cube World Championship

The Rubik’s Cube World Championship was first held in Budapest in 1982 and was won by American Minh Thai with a time of 22.95 seconds. In each of the six Rubik’s Cube World Championships since then, the winning time has been faster than the one preceding it.

Since then there have been six World Championships and it is now held biannually, attracting more than 400 competitors.


Rubik’s Cube: timeline

1974 – Erno Rubik, a young Professor of Architecture in Budapest, Hungary creates a seemingly impossible object: a solid Cube that twists and turns without breaking or falling apart.

1975 – Erno Rubik applies for a patent for the invention, calling it the ‘Magic Cube’.

1977 – The patent is approved and the first Magic Cubes go on sale in a toyshop in Budapest.

1979 – Tom Kremer negotiates and signs the distribution licence from Erno Rubik at the International Toy Fair in Nuremburg.

1980 – The Magic Cube is renamed the ‘Rubik Cube’ and internationally launched. Since the launch, an estimated 400 million Rubik’s Cubes have been sold.

1981 – Twelve-year old British schoolboy Patrick Bossert publishes the book You Can do the Cube, which goes on to sell a staggering 1.5 million copies.

1982 – The first Rubik’s Cube World Championship takes place in Budapest and is won by American Minh Thai in a world-record time of 22.95 seconds.

1995 - Fred Cueller of Diamond Cutters International creates the ‘Masterpiece Cube’ for the Rubik’s Cube’s fifteenth anniversary. It is a fully functioning Rubik’s Cube with a twist —it’s made with 185 carats of gems set in 18-karat gold. In its solved state, the Cube features a different type of gem on each side—including 22.5 karats of amethyst, 34 karats of rubies and 34 karats of emeralds. The Masterpiece Cube is estimated to be worth $1.5 million.

2007 – Erno Rubik awards the prizes to the winners at the Rubik’s Cube World Championship in his home city, Budapest.

2009 – Scotland’s Breandan Vallance wins the Rubik’s Cube World Championship in Dusseldorf, Germany.

2013 – A new and improved Rubik’s Cube is released, with an all-new, faster action mechanism and stronger durable tiles. The traditional colours of green, yellow, orange, red, white and blue still stand.

2015 – The Rubik’s Cube World Championships is held in South America for the first time in São Paulo, Brazil.

To find out more about the Rubik’s Cube, visit the website at www.rubiks.com, Twitter feed @RubiksOnline or official Facebook page.

Alternatively, join the conversation at #RubiksCube

Links:

http://www.cuber.com.br/worlds/index.php?location=home
www.rubiks.com
https://twitter.com/rubiksonline
https://www.facebook.com/Rubiksonline
https://www.youtube.com/user/RubiksTV

ENDS

Images and B-roll from the 2013 Rubik’s Cube World Championship are available on request. We would be delighted to organise interviews with Chrisi Trussell from Rubik’s Brand Ltd.

Images and B-roll from the 2015 Rubik’s Cube World Championship will be available to journalists when the event is under way.

Media information provided by Famous Publicity. For more information please contact George Murdoch at 07834 643 977 or george@famouspublicity.com or Tina Fotherby at 07703 409 622 or tina@famouspublicity.com.

WHAT: Rubik’s Cube World Championship 2015
WHO: 426 competitors from across the world (full list of competitors)
WHEN: July 17-19 2015
WHERE: Colégio Etapa, Rua Vergueiro, Vila Mariana, São Paulo

Rubik’s Cube® is a registered trademark of Rubik’s Brand Ltd

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