Book Swapping Taking Place on Cheltenham Buses Friday 17 July 2015 PDF Print Recent research has indicated bus passengers are more likely to pass time on their journey by reading. Stagecoach services across the town are trialling a book swap to pass on books for others to read, and passengers will be able to pick up a book while they are on board. RedRoutemaster, who hire out buses for special events, have responded to the news detailed in the Gloucestershire Echo. Novels are traded among friends at houses, cafes and shops so a new way of discovering new fiction has been implemented in this region of England. Unwanted books can be found sandwiched in bookshelves or in dusty boxes in attics so this will attempt to prevent stories being wasted. Rupert Cox, managing director of Stagecoach West, said: "We're excited to introduce the book swap and hope that our passengers will take part in both leaving books on board and taking books to read as well. "Books can be quite expensive these days, so rather than throwing them away, it's nice to pass them on to someone else who can read them and enjoy them. They're more than welcome to bring the books back once they're finished with them and swap them for another." Recent research has indicated bus passengers are more likely to pass time on their journey by reading. A spokesperson for bus hire company RedRoutemaster released the following statement relating to the book trial: “Buses are not only capable of transporting people around the country, but show their versatility with schemes such as book swapping and previous events that have included tours around libraries which have educated children. “At RedRoutemaster our services provide clients with numerous options for various special events including weddings and other celebratory parties.” RedRoutemaster are a locally owned, family run company who hire out iconic Routemaster buses for special occasions such as weddings and birthdays, as well as tours and trips for large groups of people. With a number of fully licensed vehicles – all built in West London by official manufacturers during the 1950s and 1960s – available for hire, they have established themselves as market leaders in the field. This press release was distributed by ResponseSource Press Release Wire on behalf of Red Routemaster in the following categories: Motoring, Travel, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.