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Facing fresh challenges from non-banking digital disrupters, traditional Financial Services providers must maximise their competitive advantages

Positive Marketing

First-in-kind global partnership helps banks to make full use of customer intelligence and deliver rewards on any interface

LONDON, UK- 22/07/2015 - SunTec, the leading provider of revenue management and business assurance solutions to Financial Services firms, today announced its partnership with Loylogic, the world’s leading innovator and creator of points experiences, insights, commerce and engagement.

According to a leading market research agency, in a volatile market, more than 50% of consumers will be changing their primary banking service provider within the next six months. This global partnership provides banks with the capability to simplify end-to-end loyalty program management. This involves crafting contextual loyalty programs, rewarding customer or merchants based on specific usage patterns and their relationship with a banking service provider and finally providing them a superior redemption experience. Banks can now offer a near real-time platform for customers to use accumulated rewards which allows service providers to build personalised unique reward programs and enhance customer retention.

With its experience of serving over 300 million end-users worldwide, SunTec’s product suite Xelerate will provide the complex functions to drive campaign creation, simulation, the setup and maintenance of customer loyalty programmes. Loylogic has worked with the biggest brands in the airline, hospitality telecom and financial services industries and this partnership will complete the end-to-end offering by managing the entire reward and collect experiences for program members.

Nanda Kumar, SunTec CEO, said: “There is no better way of telling your customers you care about them than to offer services which are relevant to them and rewarding them for the relationship. Facing fresh challenges from non-banking digital disrupters, traditional Financial Services providers must maximise their competitive advantages, by leveraging the intelligence which lies in their customer relationship data, to drive quicker and right decision-making. SunTec’s partnership with Loylogic aims to help banks design, launch and manage loyalty programs which deliver personalised rewards through mobile and online channels.”

Dominic Hofer, CEO and Founder of Loylogic, said: “We are excited about this partnership, the first of its kind in the Financial Services industry, as banks are starting to realise the importance of an integrated loyalty solution. There is an overabundance of good customer intelligence locked away in technology silos which can make a difference between winning a customer and losing one. Loylogic’s experience will help banks to unlock this potential: We design magnetic points experiences which will help banks to drive the Member Lifetime Value and put also a huge smile on the face of program members.”

With this new tie-up, banks can accurately launch relevant and profitable campaigns based on parameters like customer segment behavior, card usage, deposit balances and customer profitability.

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About SunTec:
SunTec Business Solutions is the leading provider of revenue management and business assurance solutions to financial services and digital and communications services industries. With deployments in 58 countries, an end-to-end revenue management solution and an award-winning product suite, SunTec is a trusted partner of the world’s leading service providers like HSBC, ING, Mashreq, Cable One, Bakrie Telecom and Arval. SunTec has its headquarters in India and offices in USA, UK, Germany, UAE and Singapore.

SunTec’s highly functional and technology-agnostic product suite Xelerate™ empowers the clients to create real-time personalised offerings to improve profitability and customer experience while optimising customer lifetime value. The product suite enables service providers to develop, launch and monetise innovative offerings quickly. Xelerate has helped create products and services for over 300 million end-customers today.

About Loylogic:
Loylogic is the world's leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior - anticipating both present and future needs - we deliver powerful solutions that amplify engagement and build loyalty.
Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world's leading loyalty programs trust with making their points and miles loved more.

Media Contact
Tom Foster/Ed Stevenson
0203 637 0646/44
tfoster@positivemarketing.com
estevenson@positivemarketing.com

This press release was distributed by ResponseSource Press Release Wire on behalf of SunTec in the following categories: Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.