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FS Shepton - The natural type

Fontsmith releases new hand-crafted typeface, FS Shepton

Fontsmith announces the release of FS Shepton, a brand new truly hand-drawn typeface developed specifically for use as a display font in packaging, point-of-sale and advertising.

Most ‘handwritten’ typefaces are created entirely digitally. Not FS Shepton. From the start, the intention was to create something that was 100% hand-drawn and purposely imperfect, with the kind of inconsistent, organic shapes and textures of signs in a delicatessen or greengrocers.

FS Shepton is the first release by Fontsmith designer Andy Lethbridge whom Jason spotted after seeing his exquisite hand lettering on Instagram and later his degree show. After experimenting with a range of media, Andy developed three alphabets of similar character but very different texture and style.

FS Shepton Regular, drawn with a wet brush pen, is solid with a rough outer edge and a casual but controlled feel. The dry brush used to create FS Shepton Light gives it more inner texture and a more formal, slanted, calligraphic style. FS Shepton Bold, drawn using a wider, looser dry brush pen, has a woody grain in the middle of its broad strokes and greater solidity where the brush moves more slowly. In contrast, the letterforms of conventional script fonts are simply fattened digitally to generate heavier weights. The three weights of FS Shepton have been created as display fonts that all offer something different to labelling, packaging, point-of-sale and advertising. Lovingly crafted by hand, they’re a good match for products and settings that share the same artisinal qualities: organic foods, drinks and healthcare products, as well as premium chocolate, coffee and condiments.
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About Fontsmith

Fontsmith is a leading boutique type foundry, famous for creating fonts that are distinctively human and full of character. Founded in 1997 by Jason Smith, today Fontsmith represents a truly international team of designers working from a London studio.

The Fontsmith library includes an extensive collection of typefaces - elegant and traditional, contemporary and quirky - suitable for a range of applications. In addition, the team designs and creates bespoke typefaces for global brands, design and advertising agencies through their new Brandfont® service.

Jason Smith
Creative Director
Fontsmith
Email: jason@fontsmith.com
Tel: +44 (0) 20 7490 9380

Helen Buckhurst
Campaign Manager
Fontsmith
Email: helen@fontsmith.com
Tel: +44 (0) 20 7490 9382

This press release was distributed by ResponseSource Press Release Wire on behalf of Fontsmith in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.