World Breastfeeding Week - tommee tippee launches new product for mums Monday 27 July 2015 PDF Print By using a single pouch to EXPRESS, STORE, WARM, and FEED, there is no need to transfer milk at any stage, so Mum will never lose a precious drop! tommee tippee knows mums who express breast milk spend many precious hours with the breast pump. It’s then no surprise that in a recent survey asking mum’s views on expressing, 75% described their breast milk as ‘liquid gold’.* How frustrating is it when mum then spills her liquid gold on the transition from pouch or pot? This is why Tommee Tippee® have launched Express and Go – a brand new system to make life simple for mums who express. This revolutionary new system, which can be used with most major brands** of breast pumps, enables a mum who is expressing, to feed baby in fewer steps. By using a single pouch to EXPRESS, STORE, WARM, and FEED, there is no need to transfer milk at any stage, so Mum will never lose a precious drop! EXPRESS directly into a pre-sterilised pouch with a lid using any breast pump. The pouch has a screw top lid for a secure seal, and is compact, lightweight and recyclable. Special adapters mean they fit mum’s favourite brand of breast pump. STORE up to 12 pouches in the fridge or freezer using our specially designed compact case, which prevents damage and loss. WARM to the perfect temperature in minutes from fridge or freezer using the bottle and pouch warmer, which helps preserve nutrients and vitamins. FEED easily – simply click the pouch into the special shaped bottle so baby can enjoy every drop. The bottle comes with our closer to nature teat for a natural latch and smooth transition from breast to bottle. Tommee Tippee® Head of Marketing UK, Jonathan Brougham, “47% of mums told us* they expressed to involve their partner in feeding baby, with the Express and Go system, partners can now get involved much more easily, which means mum can get some well-deserved freedom and flexibility.” The full range is available exclusively from Mothercare online now and in store from August. Range includes breast pump adaptor set (£4.49), breast milk pouch bottle (£7.99), breast milk pouches (£6.99), breast milk bottle and pouch warmer (£49.99), breast milk storage case (£9.99), starter set (£19.99) and complete set (£74.99). For more information on the entire range, please visit Express & Go ~ENDS~ *Survey conducted June 2015, 848 sample size. ** Adapter set allows mum to use Express and Go pouches with the following brands of breast pumps made by other companies: Ameda® Evenflo® Lansinoh® Medela® Philips Avent® Notes to Editors and Journalists Tommee Tippee from the UK based Mayborn Group Limited, is the number one baby feeding accessories brand in the UK and one of the top brands of infant products and accessories in the global market. The brand was recently awarded consumer Superbrands status in the 2015 survey. Today, Tommee Tippee innovations provide comfort for babies and peace of mind for parents in 45 countries around the world. The Tommee Tippee® product range is available at Amazon, Asda, Argos, Boots, Mothercare, Kiddicare, Morrisons, Sainsbury’s, Tesco, Toys R Us or online at www.tommeetippee.co.uk. Facebook : www.facebook.com/tommeetippeeUK Twitter: @tommeetippee_uk For more information, individual product prices, images or samples, contact: Kerry Haynes, Inspire Me Media Tel: 07973 614749 Email: email@example.com Tweet: @inspirememedia This press release was distributed by ResponseSource Press Release Wire on behalf of Inspire Me Media (Kerry Haynes) in the following categories: Children & Teenagers, Health, Leisure & Hobbies, Women's Interest & Beauty, Medical & Pharmaceutical, Media & Marketing, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.