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A study by the charity Age UK published last week, warned of an 'epidemic' of harmful drinking among the middle aged.

Women who drink as little as one glass of wine a day raise their breast cancer risk by up to 12 per cent.

Campaigners have now issued a stark warning to highlight the harmful effects of daily drinking and advise women to take a booze break.

Alcohol Concern have published a new fact sheet based on the Million Women Study by Oxford University stating that drinking small amounts of alcohol every day increases the risk of breast cancer by 7-12%.

The fact sheet states that, although there is no ‘safe’ level of alcohol, women should consume no more than 14 units a week and avoid daily drinking to minimise the risk.

Professor Sir Ian Gilmore, Chair of the Alcohol Health Alliance, said: “Any strategy that reduces regular drinking, such as days-off alcohol each week, can only help to reduce overall consumption and the burden of diseases like breast cancer.”

The Alcohol Concern initiative has been funded by The Pink Ribbon Foundation that raises money for education, research and patient support.

Alcohol-Free wine drinkers helped to raise nearly £6000 pounds to highlight the link between booze and breast cancer in a year-long partnership between the Pink Ribbon Foundation and The Alcohol-Free Shop.

Specially branded bottles of sparkling wines were promoted by The Alcohol-Free Shop for the company's Know Your Vital Statistics campaign with a percentage of sales receipts going to the foundation.

The number of women under 50 diagnosed with breast cancer topped 10,000 for the first time in 2013. It is believed that 3000 cases of breast cancer a year may be directly attributable to alcohol consumption.

A study by the charity Age UK published last week, warned of an 'epidemic' of harmful drinking among the middle aged.

Christine Risby, co-director at The Alcohol-Free Shop, said: “The fact that the number of women under 50 being diagnosed with breast cancer has reached an all time high, when so many of us are drinking more alcohol, more often than our mothers did, can't be ignored.”

Pink Ribbon Foundation trustee Jonathan Prince was delighted to receive the donation to educate women about the risks.

He said: “I would ask everyone to think about their consumption of alcohol just a little more, as it can affect your health more than you might think. Put drink awareness into practice and reduce your risk of breast cancer!"


Notes to editors

The Pink Ribbon Foundation (Reg. Charity No. 1080839)

The Alcohol-Free Shop is the UK's leading alcohol-free specialists

The 'Know Your Vital Statistics' campaign was initiated by The Alcohol-Free Shop in partnership with the Pink Ribbon Foundation between April 2014 and April 2015 to raise awareness of the findings of the Oxford University/ Alcohol Concern research.

The initiative was launched on twitter sparking more than 4 million retweets in the first day.

Joan Collins, a patron of the Pink Ribbon Foundation, Mitch Winehouse, tennis veteran Martina Navratilova, Loose Women's Coleen Nolan, socialite Tara Palmer Tompkinson, and Dianne Abbot MP, were among those who spread the word to their thousands of twitter followers.

The Million Women Study began in 1996 when those over the age of 50 where invited to join in the study as part of the NHS breast screening programme.

One in four women in the over 50s age group is now involved in what has become the world's biggest study of its kind.

The Alcohol Health Alliance is part of the Royal College of Physicians.


The Alcohol-Free Shop: Christine Risby on 0161 268 8519 mob: 07938 519213 or email

The Pink Ribbon Foundation: Lisa Allen on 07703 675 519

Alcohol Concern fact sheet can be found at

The Royal College of Physicians 020 3075 1254

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