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90% increase in conversions on e-mail retargeting and abandoned basket campaigns

August 3rd 2015, Stockholm and London – Innometrics, the customer data specialist, announces thatTravelstart, Africa’s leading Online Travel Agency, is using Profile Cloud to gain a deeper understanding of multichannel customer journeys across different countries.

Founded in Scandinavia in 1999, Travelstart serves more than 15 countries across the Middle East and Africa providing customers with an easy way to book all their travel arrangements online. With the desire to personalise web content to every customer or visitor, Travelstart approached Innometrics to combine static and behavioural data collected across their different partner-countries. The objective was primarily to enhance customer communication, experience and insight.

Initially joining the dots between its existing CRM data and web behavioural data from Google Analytics, Profile Cloud then combined Profile data with session data and personalisation rules, to trigger notifications and messages specific to each website visitor. This enabled Travelstart to offer its customers customised assistance, availability warnings and even payment security reassurance, using a pop-up solution to respond to its users’ and prospects’ demands in real-time. Travelstart is now in the final stages of its e-mail pilot, which has been used to run abandoned cart e-mails via Mandrill for customers who have left the purchase journey after searching for flights.

“Profile Cloud takes away the headache of working across different platforms and departments. I was surprised at how easy it was to integrate with our other systems, and how well the system fits together as one,” explains Pia Spratley, Product Manager at Travelstart

The campaign has seen a 1,700% increase in CRM traffic with a 90% increase in conversions. Following a successful initial phase, Travelstart is now moving to the next step, incorporating booking data across all countries from its ordering database, enabling personalisation based on previous transactions. Travelstartis also considering further training to integrate Profile Cloud deeper into its overall CRM strategy, incorporating further data sources to better understand its customers.

About Innometrics
Innometrics, the people behind ‘Profile Cloud’, is in business to change the way online marketing is run.
With offices in Stockholm, London, San Francisco and Mumbai, Innometrics is giving marketers across the globe access to single ‘Profiles’ of all their customers. These profiles pull data from every silo and evolve in real-time, with customer behaviour.
Profile Cloud works with the technology organisations already have; feeding Profiles back to their existing systems to drive insight and power personalised, consistent conversations across all channels, domains and devices.
More information is available at:

About Travelstart
Travelstart is a pioneer of online travel. Founded in 1999 in Scandinavia, in 2010 the European side of the business was sold off and since then Travelstart has built a strong business with local offices and a core focus on the African continent, Middle East and Turkey where the company are now market leaders.

Media contact
Martha de Monclin
Bijou PR
Tel: +44 (0)777 168 2434

Alys singh
Bijou PR
Tel: +44 (0)203 741 8154 / +33 (0)6 95 34 00 44


This press release was distributed by ResponseSource Press Release Wire on behalf of Innometrics in the following categories: Consumer Technology, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit