New Global Platform and Brand Positioning for Tommee Tippee® Monday 17 August 2015 PDF Print Tommee Tippee have now created a new global platform that unites, encourages and empowers parents to trust their instincts and Parent On. Take a Deep Breath. Trust Yourself. And… #ParentOn 49,100,000,…that’s how many content articles there are on Google for ‘parenting advice.’ As soon as baby’s due the flood of parenting advice begins, both solicited and unsolicited, and often conflicting. There’s unnecessary fear-mongering, opposing opinions and critical judgements. Raising a baby is a bit of a rollercoaster ride but that doesn’t mean it needs to be confusing and complicated. For 50 years, Tommee Tippee have made products that are smart and simple. Innovative and intuitive. Through this time we’ve helped parents parent the way they were made to. Because through all the glorious highs and smelly lows of parenting, you can only do what parents have done since time began. This is why Tommee Tippee have now created a new global platform that unites, encourages and empowers parents to trust their instincts and Parent On. Tommee Tippee will bring the campaign to life with the engaging global microsite www.parent-on.com and encourage parents all over the world to share their ‘Parent On Moments’ using the hashtag #ParentOn Tommee Tippee® Head of Marketing UK, Jonathan Brougham comments, “When Tommee Tippee® started 50 years ago, there were no search engines for parents to turn to – only common sense and gut instinct. We’re using our new platform and campaign creative as a rallying cry to empower and unite parents all over the world in a positive, fun and inspiring way” ParentOn launches on 17th August across the globe, and will be supported by a number of creative assets across the brand and product range. To see the video, please visit www.parent-on.com For more information on the entire range of products, please visit www.tommeetippee.co.uk ~ENDS~ Notes to Editors and Journalists Tommee Tippee from the UK based Mayborn Group Limited, is the number one baby feeding accessories brand in the UK and one of the top brands of infant products and accessories in the global market. The brand was recently awarded consumer Superbrands status in the 2015 survey. Today, Tommee Tippee innovations provide comfort for babies and peace of mind for parents in 45 countries around the world. The Tommee Tippee® product range is available at Amazon, Asda, Argos, Boots, Mothercare, Kiddicare, Morrisons, Sainsbury’s, Tesco, Toys R Us or online at www.tommeetippee.co.uk. Facebook : www.facebook.com/tommeetippeeUK Twitter: @tommeetippee_uk For more information, individual product prices, images or samples, contact: Kerry Haynes, Inspire Me Media Tel: 07973 614749 Email: firstname.lastname@example.org Tweet: @inspirememedia This press release was distributed by ResponseSource Press Release Wire on behalf of Inspire Me Media (Kerry Haynes) in the following categories: Children & Teenagers, Health, Leisure & Hobbies, Women's Interest & Beauty, Medical & Pharmaceutical, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.