Skip navigation
British chef's gourmet Smore

August 2015

The Brits Throw Down S’mores Gauntlet To USA

With National Toasted Marshmallow Day on August 30th, the Brits are challenging the Americans at their own game. S’mores – a toasted marshmallow, chocolate and Graham Cracker sandwich – are as American as the star-spangled banner. But British log manufacturer – www.certainlywood.co.uk - has created an all-British gourmet version of this campfire treat.

Certainly Wood asked UK-based celebrity chef Felice Tocchini, to come up with , as they are not available over here (most people use digestives, but their round shape isn’t ideal for a sandwich).

Felice created a tastier, healthier version using only six ingredients, unlike the original, which features over 10 including artificial flavouring. To complete the gourmet taste, British artisan marshmallows from www.marshmallowdeli.co.uk and milk chocolate by Leicester’s www.cocoa-amore.co.uk have been added to the recipe.

A blind taste test of British versus American Smores found nearly 100% of people samples found the former more sophisticated and more-ish than its counterpart across the pond.

S’mores are the focus of Certainly Wood’s Get Outdoors With S’mores campaign, which encourages parents to get their children out of the house enjoying the great outdoors all year round.
Their campaign features are all sorts of ideas from building a den to creating the perfect campfire on which to cook a range of delights including British S’mores.

Find out more about the Get Outdoors With S’mores campaign at http://www.certainlywood.co.uk/blog/category/get-outdoors-wi...

ENDS

For further information, a S’mores sample kit or imagery, please email sara@madasamarchhare.com or tweet @twowitwowoo

ABOUT THE GOURMET SMORES TEAM

The Marshmallow Deli

Carmen has been an artisan marshmallow maker for five years. Everything is handcrafted at each stage; from toasting the coconut, making chocolate discs, cutting the marshmallow into perfect cubes, sourcing new ingredients & creating an exciting marshmallow menu.

She always uses the best quality ingredients to create the best quality & most delicious marshmallows on this planet. She’s created a marshmallow that can be enjoyed by everyone including people who don't want gelatine in their diet.

If there is a particular flavour marshmallow you'd like to see Carmen will be happy to make it.
www.marshmallowdeli.co.uk
carmen@marshmallowdeli.co.uk

COCOA AMORE

Cocoa Amore are a dedicated and passionate Leciester-based team who love to make chocolate. The best reward for them is the smiles on their customer’s faces.
Pete Gardner (Chocolatier) spent his formative years as both an artist and a bar man. It seemed only logical to take the step of combining his imagination with an eye for detail and a flair for flavour combinations, finding an outlet for his combined talents in making chocolate.

They use only the best ingredients available to hand craft their delicious chocolates. Inside a Prestige box you will find classic flavours and some modern twists to delight and intrigue your senses.

They also share their love of the craft with customers and offer a range of workshops.
www.cocoa-amore.co.uk
info@cocoa-amore.co.uk

FELICE TOCCHINI

The most important thing in Felice’s Fusion Brasserie kitchen is the ingredients. You can be the best chef in the world, but if the ingredients you use are mediocre, you will always end up with a mediocre result. Felice goes to great length to source the best possible produce, and as locally as possible to have the chance to meet and know the producer.

Felice is always looking out for new ideas, techniques and ingredients – he was behind the world-famous sprout cake and the ultimate dunking biscuit for a cuppa. He loves to combine flavours whilst trying to keep it simple; what is on the plate needs to speak for itself.
www.fusionbrasserie.com

ABOUT CERTAINLY WOOD

Certainly Wood is based in the heart of Herefordshire and is very much a family business, with brothers George and Nic Snell at the helm.
Surrounded by acres of woodland, Certainly Wood’s HQ is situated on the family farm where contemporary methods sit alongside traditional ones. It’s the largest specialist firewood producer in the UK having pioneered the kiln-drying process over ten years ago. So popular have their logs become that pretenders to the kiln-dried throne have been springing up all over the place but primarily Eastern Europe. Certainly Wood remains the original and the best and their products are the ones recommended by most UK stove manufacturers and distributors.
All their firewood and kindling comes from sustainable British woodland, locally sourced from within a 100-mile radius of the farm. Certainly Wood only uses hardwood for its products, as it burns for longer with a more intense heat. Their Kiln-dried logs, dried to an average moisture content below 20% produce a far cleaner burn when compared to traditional, seasoned wood, which has a much higher moisture content. Damper wood leads to sooting and tarring of the chimney or flue, which can contribute to chimney fires.

Their premium quality products are backed up by excellent, friendly and knowledgeable customer service, which consistently scores over 95% with consumers on independent rating site FEEFO.
In 2014, they will process and kiln dry over 19,000 tonnes of British firewood and over 2,000 tonnes of British poplar kindling.
They’re also the first company to be approved by HETAS under their new Solid Biomass Assurance Scheme.

This press release was distributed by ResponseSource Press Release Wire on behalf of Mad as a March Hare in the following categories: Leisure & Hobbies, Home & Garden, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.