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Senseye, a newly-formed company in the South of England, are pioneering a way for agricultural businesses to be able to easily use sensor and environmental data to guide farmers in their decisions, making farming more predictable and profitable, whilst using fewer inputs and wasting less.

The underlying technology has already been proven in other industries, such as defence and aerospace, where it has reduced operational costs by 20%. However, while these systems typically cost millions of pounds and require a team of engineers and data scientists to use, Senseye is providing an affordable option for other markets, with a particular focus on a great user experience.

With the support of InnovateUK, Senseye is deploying its technology to the farming sector with Riverford Farms in Devon and eight other trial farms across the rest of England, collecting over a million data points in the process. Senseye has installed a network of Internet-connected sensors that send data such as soil moisture, humidity and even the levels of various air particles in the field. These are then analysed and correlated with other open data (such as weather forecasts, historic performance and land data) to produce a picture of the current and forecasted health and state of crops.

Agritech is a key driver for helping the efficiency of farming in light of global food security concerns. Dr Simon Kampa, Senseye’s CEO says: “Accurate predictive software has been used for over 20 years in the aerospace industry. Unfortunately, it’s expensive and complex, requiring exceptionally well-trained data scientists to drive it. We’re changing that with Senseye, by giving the agricultural market predictive technology that anyone can use without a background in data science and for less than the cost of spraying a field”.

Rob Haward, MD of Riverford says: “Riverford is a forward looking organisation and we like to do things differently. Therefore the chance to see how sensor data and analytics could help our farming operation was immediately attractive. We look forward to benefiting from the results of the trial”.


About Senseye Ltd. Senseye is an easy-to-use, online tool that takes data you already have from equipment, sensors and the environment to provide forecasts that keep you one step ahead. Senseye was founded in early 2015 by a team who had previously worked on complex and costly predictive analytics systems, it works by exploiting patent-pending analytics technology to deliver fast business insights without the hard work and expense that other products demand. Contact them through their website and follow them on Twitter @senseyeIO to learn more. Alternatively, they can be contacted on 0845 838 8615 or

About Riverford Farms. Riverford began in Devon in 1987, delivering organic vegetables to 30 local homes. Word spread, and with it came the challenge of how to meet demand without compromising a commitment to local growing and employment, supporting local farmers and keeping a close link between grower and consumer. The solution was to team up with sister farms who share the same ethos, growing and delivering to their local areas. There are now four Riverford sister farms in the UK: the original Wash Farm in Devon, growing and delivering to homes in the South West and South East; Sacrewell Farm in Cambridgeshire covering East Anglia and the Midlands; Home Farm in North Yorkshire covering the North and Upper Norton Farm in Hampshire delivering to central Southern England. Together, the four sister farms deliver to around 47,000 homes in the UK each week.

This press release was distributed by ResponseSource Press Release Wire on behalf of Senseye in the following categories: Environment & Nature, Farming & Animals, Computing & Telecoms, for more information visit