Intellectual Property Revolution will shape British Business Monday 14 September 2015 PDF Print The new currency in our digital economy is information, know-how, brands, systems and data New book launch by IP Lawyer Shireen Smith “In spite of the UK being recognised as the most advanced adopter of online retail and the digital economy #, with creative industries exports worth £17.3bn, there is a general lack of awareness about the importance of Intellectual Property protection”, says one of the UK’s leading IP Lawyers, Shireen Smith, Founder of law firm Azrights. “To date, IP has been one of the lowest profile sectors of the legal industry but that will change as the future UK economy becomes more reliant on digital products and services.” Shireen adds, “The new currency in our digital economy is information, know-how, brands, systems and data. Whether people are building a brand identity, launching a new product or service worldwide, or even a start-up business, they’re also creating intellectual property. “The value and safety of intellectual property has become more important than ever before. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.” One way of raising the profile of the subject is to inform and educate business owners, in particular marketing directors and company secretaries who are often on the receiving end of tension when things go wrong. On the evening of October 13 at the Institute of Directors, Shireen Smith launches a new book called ‘Intellectual Property Revolution’, which is all about how to successfully manage IP assets, protect brands and add value to your business in the digital economy. It is written in plain English and aimed at business owners and ‘brand guardians’. Jeremy Phillips, Professorial Fellow, Queen Mary Intellectual Property Research Institute and Intellectual Property Consultant, Olswang LLP said, “I applaud Shireen Smith for her passion in educating business owners about the value of IP. The Government’s IP Office is doing well in spreading the message on the subject but many people in business simply don’t know where to start in terms of looking for information. Shireen Smith’s new book is designed to educate the reader thoroughly, so that they can make timely decisions that will ultimately add to the value of their business. “Unless someone chooses to sell their business, they often have no idea about the value of their own materials or trade marks. Sometimes a bank might insist on pre-purchase due diligence, only to discover that the brand names are insufficiently protected. This can cause a great deal of distress.” Shireen Smith added, “Once IP is on the business owners’ radar, it’s crucial for them to consult an IP lawyer in the early stages. So often, people in business commit to brand names, website URLs and costly designs before speaking to an IP specialist, only to find that their so-called assets lack value.” Jeremy Phillips concluded, “Today there is one massive up-side and that is that thanks to the Internet and search engines, it is much easier to detect online breaches of IP. It is also far quicker for business owners to research what is already public. That’s just one of the many reasons why ‘Intellectual Property Revolution’ will be very well received by both business owners and ‘brand guardians’.” Azrights website: http://azrights.com/ Azrights on You Tube: https://www.youtube.com/user/Azrights Azrights on Twitter: https://twitter.com/Azrights Jeremy Phillips’ IPKat weblog: www.ipkat.com Jeremy Phillips’ on Twitter: http://twitter.com/Ipkat Ends # Source: Digital Economy Strategy Document, Innovate UK, February 2015 (https://www.gov.uk/government/uploads/system/uploads/attachm...) “Our total creative industries exports (£17.3bn) are the highest per head in the world. And even though 7.8m UK adults have never used the internet (half of them for reasons of disability), the UK population is the world’s most advanced adopter of online retail and the digital economy.” So says the Governments Innovate UK report in February 2015. About Shireen Smith: Shireen qualified as a solicitor in 1985 and began to focus on IP, IT, trade marks and copyright as an in-house lawyer at Reuters in the late 80s. She has extensive practical experience of intellectual property and technology law and solid academic credentials, including a Masters in Intellectual Property law from QMW, London University. Shireen is consistently praised for the depth of her expertise and pragmatic, accessible advice. Having developed a good grasp of the IP issues relevant to blue chip companies, she then applied that knowledge to working with start-ups and SMEs once she founded Azrights in 2005. Her company’s website is here: http://azrights.com/. Shireen has written many articles and is also author of the bestselling book, Legally Branded, which was published in 2012. It is a text book feel about it. It has several 5 star reviews on Amazon, and offers accessible information on IP and internet law to business owners. Shireen frequently speaks at events for entrepreneurs, branding professionals and lawyers on intellectual property, internet law, trade marks, domain names, and other brand matters. Photographs available. Journalists are welcome to attend the event. Numbers are limited, so please apply early. For further information about Shireen Smith and her new book please contact Tina Fotherby on 07703 409 622 or email@example.com or George Murdoch on 07834 643 977 or firstname.lastname@example.org at Famous Publicity. This press release was distributed by ResponseSource Press Release Wire on behalf of Azrights Lawyers for the Digital World in the following categories: Men's Interest, Women's Interest & Beauty, Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.