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graphs are enabling companies like adidas Group to deliver new features such as product recommendations and more

Sporting Goods Leader Adopts the Power of the Graph for Top Performance in Delivering the Most Relevant and Compelling Content to Consumers

London – September 14, 2015 – adidas Group is one of the world’s most famous and valuable brands, producing more than 600 million sports and athletic products every year and generating annual sales of €14.5 billion. But the company wanted to step up its game in offering a more personalised experience to online buyers.

Enter Neo4j, the world’s leading graph database, which is helping adidas Group achieve top performance in tackling master data management to provide the best content to its consumers, partners, brands and more.

“The rapid adoption of graph databases and Neo4j demonstrates the growing demand for organisations to leverage the relationships within their data for valuable business insights,” said Emil Eifrem, CEO of Neo Technology. “Whether it’s to help direct a Lionel Messi fan to a specific football product on a website, or tailor content based on a consumer’s favorite basketball team, graphs are enabling companies like adidas Group to deliver new features such as product recommendations and more.”

As with many large retailers, adidas Group was beset by a wide range of information silos, including data about products, markets, social media, digital assets, brand content and other critical areas of the business.

Without a way to effectively consolidate such data, the Group felt it was missing out on opportunities to better provide the most compelling and relevant data to its consumers, as well as offering enhanced features such as product recommendations. Additionally, adidas Group had to grapple with a need to provide data access to its internal teams, partners, IT units and others in a way that was fast, reliable and searchable.

“We have many different silos, many different data domains, and in order to make sense out of our data,” said Sokratis Kartelias, senior project manager, adidas Group. “We needed to bring those together and make them useful for us.”

The Neo4j graph database proved to be the ideal technology for creating the Group’s internal metadata service, offering access and searchability to all data, along with support for new emerging services. By using the power of Neo4j, adidas Group is able to tap into the full range of its data to make sense of complex interdependencies and relationships. The result is adidas Group’s ability to provide valuable business insights to the benefit of its consumers, business goals and promotion of its brands.

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Germany, the Group employs more than 53,000 people across the globe.

Graphs Have Arrived
The demand for graph databases continues to grow, as Forrester Research analysts have recently reported that graph databases will reach over 25 percent of all enterprises by 2017.[1] The wide and rapid adoption of graphs is demonstrated by Neo’s new additions to its client roster, which include a broad spectrum of Global 2000 companies from a variety of industries. These comprise of adidas Group, Walmart and eBay Inc. (Retail), Telenor Group and CenturyLink (Telecommunications), Scripps and Earthlink (Media and Broadcasting), Cisco Systems, Inc. (Software), and UBS Financial Services, Inc. and Nomura Securities Co. Ltd (Financial Services and Insurance), just to name a few.

adidas Group Presentation at GraphConnect Europe 2015:

*Neo Technology’s GraphConnect 2015 conference will take place on October 21, 2015, in San Francisco. Register today at:

Useful Links
Neo4j Website
Top 10 Reasons for Choosing Neo4j
Graph Databases Book
Complimentary MDM White Paper

About Neo Technology

Neo Technology is the creator of Neo4j, the world’s leading graph database that brings data relationships to the fore. From companies offering personalised product and service recommendations; to websites adding social capabilities; to telecom providers diagnosing network issues; to enterprises reimagining master data, identity, and access models; organisations adopt graph databases as the best way to model, store and query both data and its relationships. Neo Technology researchers pioneered the modern graph database and have been instrumental in bringing the power of the graph to numerous organisations worldwide. Large enterprises like Walmart, eBay, UBS, Nomura, the InterContinental Exchange, Cisco, CenturyLink, HP, Telenor, TomTom, Lufthansa, and the National Geographic Society, as well as startups like CrunchBase, Medium, Polyvore, Zephyr Health and Elementum use Neo4j to unlock business value from data relationships.

Neo Technology is a privately-held company funded by Fidelity Growth Partners Europe, Sunstone Capital, Conor Venture Partners, Creandum and Dawn Capital, and is headquartered in San Mateo, CA, with regional offices in Sweden, UK, Germany, France and Malaysia. For more information, please visit
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Media contact:
Amanda Burgess
Sarum PR for Neo Technology, Inc.
+44 (0) 7920 052 160

[1] TechRadar™: Enterprise DBMS, Q1 2014. Forrester Research. February 13, 2014.

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