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Superbrands to Superfans.

Creating a ‘Superfan’ has to be the ultimate goal for all brands. The ultimate 'Customer' that is both an advocate and a key influencer.The Music & Creative industries is a sector that has taken the 'fan' and 'customer' engagement to new heights pushing boundaries and experimenting with new ideas, never standing still. At Henley Business School we will explore this in more detail with some of the sectors most experienced individuals and explore some academic pivot points that could provide further insight to be explored by the sector.

Book now ...for the next 'Creative Dynamics' event: October 7th
This event will explore the world of ‘engagement’ and the route to creating and retaining a ‘Superfan’ or 'Customer', it is perfect for all marketers, brands, music, tech and social media, music, TV, games, lawyers, publishing, media companies and those wishing to expand their expertise within the creative sector.

Speakers include:

Henley is proud to welcome Rafael McDonnell from Creative Artists Agency's (CAA) Music Department, to chair the event.

Olivier Robert-Murphy: Global head of new business – Universal Music Group
Alec Samways : Founder / Managing Partner - Splendid Comms
Richard Marshall Co-CEO of Influence Digital
Professor Jonathan Shalit OBE, Chairman of ROAR Global – representing amongst others Myleene Klass, Tulisa, Lorraine Kelly OBE
Dan Parker – 84 World – Managing Brian McFadden, Sarah Harding, Kimberly Wyatt, Vogue Williams
Dumi Oburota – Disturbing London and DL records – Managing amongst others, Tinie Tempah and Jessie J
Jason Legg - Director, The Physical Network
Kathy Marshandi manager of The Drifters BRAND.
Travers Lee - start up funding platform Stereotribes

Questions, insights and outcomes

- Brand experts explore the challenges around engaging, growing and mobilising communities.
- Academic pivot points & Insights on marketing frameworks for the digital era.
- The potential for increasing financial returns and sustainable revenue streams.
- Brands and creatives, who's in control.
- The value of powerful data sets behind the transaction?
- How are managers guiding the development of the Artist’s brand value?
- Are Artists the best (CMO/ Creative Director) of their own Art?
- What are the challenges when engaging with ‘SuperFans’?

lunch included. Only 45mins from London.

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This work supports the world first MBA for the Music & Creative industries delivered at Henley Business School since 2012.

Contact: Helen Gammons
07711 668121.

Journalists may attend on the day by arrangement contact Helen Gammons

Correct at the time of going to press. Henley Business School reserves the right to alter speakers and content if necessary.

This press release was distributed by ResponseSource Press Release Wire on behalf of HG Henley in the following categories: Entertainment & Arts, Food & Drink, Media & Marketing, for more information visit