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Apple 2015 Keynote Reaction Infographic

In a recent survey conducted by online mobile accessory retailer, just 26% of existing Apple customers said they would be upgrading to the iPhone 6S or 6S Plus.

The survey, conducted between 12th September and 21st September 2015, asked 80,000 previous Apple accessory customers what they thought of the new products announced at the 2015 Apple Keynote.

When asked “Will you be buying an iPhone 6S or 6S Plus?”, 26% of customers said that they would be, 48% were still on the fence answering “Maybe, I’m not sure yet”, while the remaining 26% felt that Apple had not done enough to persuade them to upgrade from their current device.

Customers were asked how they felt about Apple’s new Rose Gold colour which has been introduced for the new iPhone models. An overwhelming 74% responded negatively, 4% of which went as far to say they “Hate it”, with the other 70% opting for the more diplomatic “Not for me”.

Apple does however seem to have been more successful in convincing its customers to purchase an Apple Watch. Customers were asked if the announcement of the Apple Watch OS 2 was enough to convince them to buy one. 13% said they already owned the device while 33% said that they intend to purchase one soon.

Finally, despite Steve Jobs famously saying five years ago “if you see a stylus, they blew it.”, it would seem Apple’s new stylus, the Apple Pencil, is in fact succeeding in exciting its loyal fans. 63% said they loved it and couldn’t wait to try it with 37% seeing it as a gimmick.

To see the full infographic of the results, visit:

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This press release was distributed by ResponseSource Press Release Wire on behalf of Mobile Fun Ltd in the following categories: Consumer Technology, Media & Marketing, Retail & Fashion, for more information visit