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StreetVelodrome ProRiderAnna Glowinski

a magazine style show with great on track action footage, rider profiles and interesting features on the topic of making cycle sport more accessible.

UK viewers will be able to catch all the excitement and drama from the 2015 ASDA StreetVelodrome Series as it bursts on to BT Sport in October. The Series of four episodes will start on October 14th with showings on both BT Sport 1 and BT Sport 2.

The ASDA StreetVelodrome Series is the World’s most accessible cycle sport which brings the theatre and drama of Olympic style track pursuit racing right into the heart of the city with a unique pop up banked track.

This Pro/Am national series offers complete amateurs the chance to compete alongside pro riders, including Olympic medallists, in rounds held across the UK. Only the best will qualify to race at the all important SuperFinals in central London. But who will make the cut?

Viewers should expect close race finishes and plenty of spills and thrills as the series shows the tour making its way across the UK.

StreetVelodrome Series Director Carl Thompson comments “We are really proud to be working with BT Sport, our 2015 event host partners and sponsors enabling us to bring StreetVelodrome, the UK’s premier gateway to cycle sport, to more and more people”.

ASDA's Marketing Innovation Director Dominic Burch commented "We're really pleased to be part of the StreetVelodrome TV Series which brings the excitement of cycle sport to a wide audience and hopefully inspires more people, especially families and their kids, to try cycling for themselves and to be more active."

The television series has been made by cycle sport specialist production company Cyclevox and the executive producer was Olympic cycling presenter and StreetVelodrome ambassador Jill Douglas. Its a magazine style show with great on track action footage, rider profiles and interesting features on the topic of making cycle sport more accessible.

Viewers will be able to get to know the main pro riders featured in the series, including TV presenter Anna Glowinski and Olympian Craig McLean, and learn more about the amateurs who made it all the way to the SuperFinals.

The series will start with a double bill of Episodes 1 and 2 to be aired on BT Sport 2 on 14th October starting at 9.00am and repeated again at 5.30pm with further repeats scheduled.

Episode one will introduce viewers to the unique pro/am racing format and show some of the explosive action from the first two rounds of the series. Episodes two and three follow the tour as it makes its way right across the UK. In the fourth and final episode viewers will get to know the amateur riders who made it to the SuperFinals in central London. Expect some of the closest racing of the series as the riders battle it out in head to head knockout races to win the coveted champion’s jersey.

For more information about the ASDA StreetVelodrome TV Series please go to www.streetvelodrome.co.uk

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Further media information, interviews and high resolution images are available on request: media@streetvelodrome.com or contact Carol Freeman 0771 472 1662 carol@streetvelodrome.com

Notes to Editors:

The ASDA StreetVelodrome Series is the World’s only pop-up velodrome event. Within hours, any high street or public space is turned into a track cycling arena; offering a new level of spectator involvement and creating a completely new competition for both professional and amateur riders. The televised ASDA StreetVelodrome Series 2015 will take teams of pro riders around the country. The teams will be joined by the locally qualifying amateur riders helping them compete for the top slot on the series medal table. All riders compete on identically prepared single speed race bikes. Entry to the event for participants and spectators is completely free. The series will be televised in the UK and overseas in more than 180 countries. For more information on StreetVelodrome and the ASDA StreetVelodrome Series, visit www.streetvelodrome.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of The StreetVelodrome Company in the following categories: Entertainment & Arts, Sport, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.