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Snow recruits top enterprise and mobility talent in response to growing customer demand in Software Asset Management

12th October 2015, Bracknell: Snow Software, the leading developer of Software Asset Management (SAM) solutions for both end user organisations and service providers has today announced that a rapidly increasing need for enterprise-level SAM solutions is prompting new market opportunities and appointments to target the drive in software enterprise mobility.

Having tripled its headcount in the past 12 months, Snow has appointed key SAM players Peter Cole and Alan Giles to boost growing areas of enterprise-wide SAM, mobility.

Alan Giles joins Snow as Business Unit Manager, Mobility, to expand its Enterprise Mobility capability following the company’s acquisition of mobile device management technology developer, The Institution in February this year. He commented, “Mobile devices, both company-provided and personal, are both an IT challenge in their own right, as well as changing the whole way that business software is provisioned, licensed and monitored. Snow is at the forefront of managing this new business challenge and I’m very excited to bring our new breed of Enterprise Mobility and Mobile SAM solutions to the UK market.”

Alan has worked in enterprise mobility for 21 years with top tier telecom service providers such as Orange, mobile manufacturers like Blackberry and Sony Ericsson, as well as other mobile device management vendors.

Peter Cole joins Snow as it takes steps to define the next generation of SAM technology. Cole assumes the position of Enterprise Sales, responsible for strategic business partnerships and sales. Cole has a track record for execution of worldwide sales and blue chip negotiations, bringing with him a wealth of experience, having racked-up eight years in the industry.

Cole commented, “This is an exciting time to join Snow as SAM momentum grows, with organisations waking up to the fact that their software investment far outweighs that of hardware. We have seen a shift in approach, with a realisation that they need to take a proactive attitude to SAM – not only in terms of increasingly frequent audits, but also for cost savings and autonomy.”

Andy Joeres, UK MD and Country Manager said, “We are delighted to welcome Peter and Alan. They join a team of the most experienced and credible SAM professionals in the market. This is an exciting time as we are in the midst of a perfect storm, with a multitude of industry changes and challenges generating a growing trend toward SAM technology adoption.”

About Snow Software

Snow Software provides Software Asset Management (SAM) solutions that ensure the $320 billion spent every year on enterprise software is money well spent – ensuring organizations have appropriate licensing for the software they use. ​

More than 5,000 organizations worldwide rely on Snow to optimize licensing across mobile, desktop, datacenter and cloud platforms.
For the latest information on Snow regional operations and staffing, please visit

Paula Averley
Origin Communications
t. +44 (0)845 557 6736
m. +44 (0)7766 257776
skype. Paula.averley.origin

This press release was distributed by ResponseSource Press Release Wire on behalf of Origin Communications (Thames Ditton) in the following categories: Computing & Telecoms, for more information visit