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Virry App

Fountain Digital Labs’ Virry [] the breakthrough educational app that keeps wild animals very real for children, today won two awards in the 5th Annual Lovie Awards in the mobile sites & apps category of “Family & Kids”. They were honoured to win the People’s Choice Lovie award voted for by the general public and also the Bronze Lovie Award for mobile and apps in the Family and Kids category.

The Lovie Awards, [] presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading and most-coveted European award honouring excellence on the Internet. The IADAS, which selects The Lovie Award Winners, is comprised of Internet industry experts including Chester Chipperfield (Special Projects, Apple), Stephen Fry, Vic Hayes (‘Father of Wi-Fi’), Robin Chase (Founder, Buzzcar), and Jonathan Benassaya (Co-Founder, Deezer and StreamNation).

Nik Roope, Executive Chair of IADAS comments: “Virry has excelled in its category, showing fantastic prowess in digital innovation and creativity. This award is a testament to the skill, ingenuity, and vision of all the team at Virry. Congratulations to Svetlana and all her team”.

Virry is the first app that offers children, the opportunity to interact with exotic animals through their iPad and was launched earlier this year and has already been honoured by The Webby Awards in New York for winning in the Family and Kids category.for mobile and applications.

Virry already has some celebrity fans (see Editor’s Notes) and is now available for free download in the iTunes Store.

In addition to innovative live animal video feeds, remotely operated by experienced wildlife documentarians for BBC and Disney, what makes Virry different is that the game mechanics are built into raw film footage of real wild animals. This creates a whole new experience for children to encounter the animal world first hand - from lions and meerkats to giraffes and rhinos. For example, the child tilts the iPad to drop a hunk of meat for Limun the lion and then shouts into the iPad to attract her attention to it and watches as Limun apparently ‘responds’.

Virry was created in collaboration with academic Prof. Gail F. Melson, an authority on children’s development and leader in the field of Human-Animal Interaction (HAI) at Purdue University, USA. Author of Where the Wild Things Are: Animals in the Lives of Children, Prof. Melson says:

“Virry supports children by broadening their perspective-taking in a self-directed environment. This is vital for developing positive social skills. Virry also builds core cognitive and learning skills in its interactive videos - skills like if-then reasoning, multi-step problem-solving, understanding abstract concepts like more-less, bigger-smaller – foundational skills for young children.”

Recruiting only the brightest and the best, Virry creator Svetlana Dragayeva enlisted the help of award-winning film director Martin Percy and production powerhouse, Unit 9 to bring Virry to life. Svetlana Dragayeva, Innovation Director at Fountain Digital Labs says:

“Virry allows children to experience real wild animals but doesn’t overlay the experience with crude animations, human emotions or anthropomorphism. Virry encourages parents to use digital culture to nurture children through nature.

We are honoured to win a Lovie Award having recently won a Webby Award in New York. Virry is available to children all over Europe and I look forward to hearing what they have to say about their experiences with our animal family.”

With an unusual development approach firmly rooted in sciences - formal (computer), natural (Zoology), and social (psychology), a marked development characteristic for Virry’s creators has been the necessity to balance the virtual (app) and real (wildlife) to create a fresh experience for animal loving 2–7 year olds.

Virry is filmed at Al Ain Zoo in the UAE with a partnership with Durrell Wildlife Conservation Trust in Jersey and Lewa Wildlife Conservancy in Kenya. Virry is a global mobile application that is brought to life by an international team of academics, award-winning film industry veterans, wildlife experts as well as technology specialists. The result is an exceptionally deep educational technology experience guided by nature and wildlife from all parts of the wildlife community.

You can learn more at Virry is now available for free download to iPad in the iTunes Store.

Editor’s Notes
Celebrity Testimonials

Dominic West, Actor known for playing Det. Jimmy McNulty in The Wire

"I spent all morning on Virry with my two boys and we love it. We fed a lion and watched a rhino live all from our living room sofa! It's a safe, educational and utterly compelling way to learn about the animals we love. Get on it, it's brilliant!"

Steve Backshall
"This is a terrific gateway to the wild world, a chance for kids to reach out to animals on the other side of the world. A young audience engage most effectively with wildlife when they feel like they have an actual connection to the animals, as if they can reach out and touch them, actually interacting with wild wonders. This ap enables the user to do just that, watching exotic and iconic animals in real time, taking part as their real lives and dramas unfold, whilst learning hot facts and playing games that let them feel like they are a part of the animal’s world."

About Lovie Awards

The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community – from Europeʼs top Internet and creative networks and content publishers to cultural and political organisations and individual creators. Now in its fifth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With nearly 1,500 entries from over 30 countries across the EU, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in five main category types: Websites, Mobile & Apps, Internet Video, Online Advertising, and Social. More information at Partners and Sponsors of The Lovie Awards include Google, MailChimp, MediaMonks, CoolHunting, The Drum,, Grafik, Creativepool, Creative Social, Springwise, and Ninja Marketing.

About The International Academy of Digital Arts & Sciences

The Academy is an intellectually diverse organization that includes members such as musician David Bowie, Internet Co-inventor Vint Cerf, Arianna Huffington, President and Editor-in-Chief of Huffington Post Media Group, Twitter Co-founder Biz Stone, Chairman and Founder of R/GA Bob Greenberg, Co-Founder ofInstagram Kevin Systrom, Executive Creative Director at Google Lab, Iain Tait, Mozilla CEO and Chair Mitchell Baker, Tumblr Founder David Karp, and Roy L. Furman Professor of Law and Leadership at Harvard Law School, Lawrence Lessig. 

More information at

About Fountain Digital Labs

Established in 2013, Fountain Digital Labs is a company with a truly collaborative international team of more than 15 people across 4 countries.with offices in the UK and Russia, FDL’s London office is at the heart of central London.

CASE STUDIES AVAILABLE -Children and their parents that have used Virry and love it..

For more information or images, please contact Charlotte Vaughan on 07817 140174. Emai:

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