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Infographic - Formula For A Night Out

when it comes to the perfect night out, a simple pint down the pub no longer cuts it

Many Brits like to wind down with a drink at the pub after work. But for Millennials, otherwise known as ‘Generation Y’, when it comes to the perfect night out, a simple pint down the pub no longer cuts it.

New research by New Amsterdam Vodka today reveals the ingredients for the best night out, whichever town you’re in.

RECIPE FOR THE PERFECT NIGHT OUT:
Start with pre-drinks at home, before moving on to a local pub or bar at 9.30pm that plays mainstream music with five friends. Take £45.33 in your wallet to spend on spirit and mixers in three different venues as the night goes on. On the way home, pick up a kebab for the ideal end to the night.

The research was conducted to launch New Amsterdam Vodka’s Project It’s Your Town, a content series following Millennials in four party cities around the UK as they showcase their town, on their terms.

The study in to these partying habits incorporates responses from Millennials across the UK and recent data from booking website Design My Night. It was also revealed that:

• On average, Millennials have a ‘big night out’ twice a month, compared to the national average of three
• While a generous one in four Millennials claim they are first to buy a round on a night out (24%), purse strings are still pulled tight for the younger generation as one in six (16%) admit to avoiding buying a round altogether if they can
• By contrast, a flashy four per cent regularly spend over £100 on a night out
• Londoners spend the most on an average night out, £53.96
• Those in the West Midlands consider themselves the most generous, with 44% say they always get the first round in
• Even with all the right elements in place, the tech generation is still attached to digital dating apps on a night out, with one in eight Millennials (12%) willing to ditch their friends for a Tinder date. Men are more than twice as likely to choose the Tinder match over their mates (11% vs. 5%)
• Whilst the kebab stands firm as the post-party grub of choice (41%), nearly one in five (18%) would still prefer to round off the evening at home with a piece of toast (11%) or leftovers (7%)
• 17% of those in Wales say the midnight snacking is their favourite part of a big night out, with fast food chains being their biggest guilty pleasure, followed by the local kebab shop and fried chicken.
• Those living in the South West are the most spontaneous, with 31% saying they won’t decide where they will go out until that night.

To view Project It’s Your Town, visit New Amsterdam Vodka’s Facebook page at www.facebook.com/NewAmsterdamUK

New Amsterdam Vodka is a new triple filtered and five times distilled premium vodka, imported from the US.

-ENDS-

For further information, please contact:
Sarah-Jane Stenson, sarah-jane@kaper.uk.com, 020 3301 2333
Scarlett Santi-Brooks, scarlett@kaper.uk.com, 020 3301 2210

Notes to Editors:

Data for the Recipe for a Perfect Night Out
(Poll of 851 Millennials around the UK, conducted by 72 Point)

• Over a third plan a night out last minute, with a quarter of (25%) starting to thinking about their plans on a Thursday and one in 10 on a Friday (8%) or Saturday (2%)
• One in six (17%) prefer to drink at home, and pre-drinking is the most crucial part of the night for 41 per cent
• The most popular drinking venue is a local pub or bar (46%)
• A Millennial night out really gets going at 9.30pm
• Mainstream music is most popular on a night out (58%), followed by R&B (43%) and house (34%)
• Average group size is five
• On average, Millennials spend £45.33 on a night out
• The drink of choice on a night out is a spirit and mixer (40%), closely followed by cocktails (37%) and shots or alcopops (33%)
• On average, Millennials visit three venues in one night out
• The most popular post-night out food is a kebab (41%), followed by a burger (34%) and pizza (31%)


New Amsterdam Vodka supports responsible drinking and is a supporter of Drinkaware. For more information visit www.drinkaware.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Kaper in the following categories: Men's Interest, Leisure & Hobbies, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.