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• The Nipper is the world’s smallest phone charger created by Design on Impulse
• The public voted The Nipper winner of the Direct Line ‘Everyday Fix’ Competition

19th October 2015 – WAE, a global service design consultancy, today announced that CEO, Chris Averill is to join the board of London based design studio, Design on Impulse, as a non-executive director. Building on WAE’s strong partnership with, and support of, Brunel University, Chris will be working with Design on Impulse founders, Chris Tait and Doug Stokes, who together created and launched The Nipper, the world’s smallest phone charger.

The designers, Chris and Doug, produced the Nipper as a degree show project in their final year at Brunel University. Together, they have created the world’s smallest, most versatile mobile phone charger, which solves the issue of running out of phone battery when nowhere near a mains socket.

Commenting on the appointment Chris said: “I loved the idea the moment I saw it and I wanted to help mentor Chris and Doug through the early stages of their company’s growth, to help build momentum, visibility and sales. WAE works closely with Brunel University and it is this type of exceptional talent that we find exciting - I personally find the guys really stimulating to work with.

“The Nipper turns any household battery into a phone charger, and can be carried on a keyring – it’s a simple yet great concept. However, too often great ideas don’t see the light of day because the designers don’t have the business skills and backing to take them to market. Now we have the crowdfunding, I want to help them turn The Nipper into a success.”

This year The Nipper won a national competition run by insurance company Direct Line, which aimed to find the best “everyday fix” for an everyday problem. The Everyday Fix competition was decided by a public vote. As winners, Chris and Doug received funding to support commercialisation of the product.

The designers raised further funds for The Nipper through a crowdfunding campaign launched on Kickstarter - exceeding its target by 325%. Kickstarter is an enormous global community built around supporting creative projects – to date over nine million people have backed Kickstarter projects.

Chris is undertaking this work pro bono as part of his commitment to helping future business innovators grow and WAE’s support for Brunel University’s young, new designers.

Founder of Design on Impulse, Doug Stokes comments: “It’s great to have Chris involved in our business. He’s a product designer at heart; he gets what we are about and why we do what we do. That said he is also a businessman and entrepreneur and will guide us through the early stages to help point us in the right direction. We are really looking forward to working with him.”

To find out more about The Nipper, please visit:

To understand more about the clients and work that WAE has delivered, please contact the team on

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Notes to Editors

About WAE:
With offices in London and New York, WAE partners with visionary leadership teams who head up companies that will live or die according to the quality of the customer’s experience of the brand. WAE is uniquely qualified – through innovation, insights, design and human behaviour analysis – to answer the question “how do you make game changing improvements to how you sell and deliver your products and services to your customer?” This results in the delivery of products and services so different and so superior that they give clients a clear, sustainable competitive advantage with intelligence and speed.

Unlike big digital factories that are slow, unimaginative and bound by process, and advertising agencies that don’t get the future of customer experience and how people will behave, WAE clients get a very different service. As a result, WAE boasts some of the best known FTSE and Fortune 100 businesses in its portfolio. For more information on WAE please visit

Media Contacts
Sonia Navarrete
C8 Consulting
0118 949 7737

Tom Hindle
C8 Consulting
0118 949 7763

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