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TV addict Brits prefer screen time over sex, as clock change gives an extra hour in bed this weekend

Research by sleep aid Zenbev unveils what Brits will get up with an extra hour on Sunday 25 October 2015

The annual autumnal clock change from British Summer Time (BST) to Greenwich Mean Time (GMT) this Sunday 25 October, is hotly debated. So how will Brits be spending that extra hour? Nearly a third (32%) will be glued to the box, according to a study by natural sleep aid, ZenBev.

Of the 1207 people surveyed, 6% plan to use the time beneath the sheets – with men three times more likely than women to want to invest the hour in sex. Around 1 in 5 will spend quality time with the family, while 8% will clean.

Sleep expert Dr Craig Hudson and creator of natural sleep aid, ZenBev, said: “As we move more closely to winter our natural reactions are to hibernate, which could mean extra time in bed or at home relaxing in front of the TV.

“The extra hour provides the perfect excuse to hit the snooze button or haul up in the house – but my advice is to use the time wisely.

“Follow the lead of 46% of the population who plan to make that extra hour count by spending time with the family (19%), cleaning (8%), exercising (6%), making love (6%), baking (4%) or doing DIY (3%). Breaking your sleep routine can have negative implications, so choose an active pursuit over a sleep-related one!

“It may seem a negligible amount, but even one hour extra sleeping could disrupt a sleep pattern lasting for several days. This disruption can then lead to insomnia and a whole host of other problems, including depression, mood swings and irritability. Interrupted sleep can also have knock on effects for weight gain, so managing the disruption to sleep by keeping the same routine is key.”

Although the survey results highlight jovial findings around the clock change, insomnia is a serious problem affecting one in three Brits. The two clock changes each year have both being signalled as key triggers for thousands of people.

Dr Craig Hudson, who has more than 10 years' experience in sleep disorders, has devised a scientific formula for a good night’s sleep based on clinical trials.

Called the ‘BED’ equation, it identifies the optimum conditions for sleep based on Behavioural, Environmental and Dietary factors that impact on quality of sleep.

The checklist upon which the 'BED' formula is based incorporates sleep-enhancing measures including the below top tips:

Top five sleep tips

- Reduce noise and light distraction
- Manage bedroom temperature at 21C
- Exercise during the day
- Avoid protein three hours before bed
- Limit intake of alcohol and caffeine
- Increase carb intake such as bread or cereal in the evening

Zenbev is an entirely natural and healthy drink that has been clinically proven to aid sleep.

The drink contains organic pumpkin seeds and is rich in tryptophan, a natural sleep aid. Tryptophan is light sensitive and metabolises differently in light or dark conditions. When taken during the day, the tryptophan in Zenbev becomes serotonin, which regulates mood, emotion, and appetite, and is well known to alleviate stress, anxiety, and depression. When taken at night, serotonin metabolizes into melatonin, a hormone that activates the brain’s normal sleep mechanisms.

Clock change facts

• While clocks are almost always set one hour back or ahead, historically there has been half adjustment (30 minutes) or double adjustment (two hours), and adjustments of 20 and 40 minutes.
• William Willett campaigned for British Summer Time in 1907 to prevent people from wasting valuable hours of light during summer mornings. He died a year before his idea was put into action, first by Germany and later Britain.
• Willett is purported to be the great-great-grandfather of Coldplay lead singer Chris Martin.
• In the early 1900s many clocks could not be turned back without breaking the mechanism, instead clocks were put forward by 11 hours when British Summer Time ended.
• A 2014 study of 23,000 children in nine countries suggested their activity levels were 15-20% higher on days when the sun set after 9pm, backing the case for daylight savings.
• The Automobile Association estimates that around 100 lives each year would be saved by avoiding traffic accidents on dark evenings due to the clocks going back.

Issued on behalf of ZenBev by The Tonic Communications. For more information, contact Georgina Dunkley, georgina@thetoniccomms.co.uk or call 0191 2299702.

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