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Today’s Teens Running On Empty

• 30% of 16 year olds go more than six hours without food
• 24% of teens don’t have energy for after-school clubs
• 40% feel under pressure to perform in and out of school

New findings show 24% of teenagers feel they lack the energy needed to take part in after-school activities, according to the nation’s number one peanut butter, Sun-Pat®.

As part of its Spread the Energy campaign, Sun-Pat uncovers the mounting expectations on today’s teenagers to perform. 40% of 16 year olds feel the pressure to do well at school and in after-school activities, while 26% of parents would like their children to be more active.

Despite long days and added stress, teens’ tanks are running on empty. 30% of 16 year olds claim to go more than six hours without food between lunch and dinner, leaving them with low energy and enthusiasm to take part in after-school sports activities.

Sun-Pat is highlighting the importance of maintaining teenagers’ energy levels by launching a fun and sporty competition. 10 winning sports teams will receive £1,000 vouchers towards new sports kit or equipment, with one lucky team getting to meet Olympian long jumper Greg Rutherford. Each winner will also receive a year’s supply of delicious Sun-Pat peanut butter to keep the good energy flowing.

Nutritional snacking is high on any parent’s agenda, though they don’t always have involvement in their children’s choice of snacks. 47% give their teens the freedom to choose their own snacks, yet 60% don’t agree with their food choices.

The survey reveals that 24% of hungry teens would reach for pre-packaged snacks if they needed extra energy. Surprisingly 14% admit they don’t know the best foods to keep energy levels sustained.

Nutritionist Dr. Sarah Schenker comments:
“In real terms, it’s not so much that teenagers lack the energy but that they misread the signs telling them they are hungry. For teenagers with an active lifestyle and restricted traditional mealtimes, embracing the after-school snacking occasion could be the perfect solution to keep energy levels maintained.

“Interestingly, the survey found that almost a quarter of parents (23%) believe snacking still has negative connotations that need to be overcome - which I fully support. Introducing convenient and nutritious foods can overcome the stigma of snacking and help us all to become more active and healthier.”

Head to the Sun-Pat Facebook page to enter the competition and for tempting Sun-Pat snacking suggestions:


Notes to Editors

The survey was undertaken with 2,000 participants in September 2015, conducted by Vital Research and Statistics on behalf of Sun-Pat.

For further information, samples and high-res images please contact the PR team:
Meredith Ash / Sophie Davis
T: 01223 911123 /

About Sun-Pat

Sun-Pat® is the nation’s favourite peanut butter*. Delicious and versatile, it is a natural source of protein and helps maintain energy levels**, making it the spread and filling of choice for an estimated 150 million pieces of toast and sandwiches every year***.
Sun-Pat is available in Crunchy, Smooth, No Added Sugar Crunchy, No Added Sugar Smooth and in a wide range of sizes. Sun-Pat is part of The Hain Daniels Group.
* Source: Symphony IRI £ Value Sales 52 w/e 5th September 2015.
** Sun-Pat Peanut Butter is a Source of Protein. The natural levels of Niacin and Phosphorus contribute to normal energy-yielding metabolism.
*** Based on an annual volume of 4510 metric tonnes and a serving size of 30g.
Other serving suggestions are available.

About Hain Daniels

The Hain Daniels Group is one of the UK’s leading food companies, and its portfolio of brands include New Covent Garden Soup Company®, Linda McCartney’s™ (under license), Hartley’s® and Farmhouse Fare ™, amongst others.
Owned by parent company, The Hain Celestial Group, Inc. (NASDAQ : HAIN). Hain Daniels prides itself on constant innovation to meet the needs of its partners, customers and consumers.

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