Fluenta chooses Demandbase to help drive B2B marketing strategy Tuesday 17 November 2015 PDF Print Demandbase will allow us to accurately identify key buyers in real-time and deliver relevant content based on their company, region, industry and size • Fluenta chooses Demandbase technology to support its Account-Based Marketing (ABM) • Technology will help Fluenta drive sales by engaging prospects with customised web experiences Cambridge, UK: Fluenta, a global leader in ultrasonic measurement and monitoring technology for the oil and gas industry, today announces it has chosen to work with Demandbase to support its sales and marketing strategy as it extends its reach into new markets. Demandbase provides cloud-based advertising and website personalisation technology to business services and financial services companies and was recently named as one of the JMP Securities ‘Hot 100’, which recognises the best privately held software companies in various sectors of the software industry around the world. Demandbase is a leader in ABM, an approach that helps B2B companies identify and target only those accounts they value most, and then market to them across the entire funnel. The company offers the only comprehensive set of marketing solutions purpose built for the account-based needs of B2B, which will help Fluenta deliver relevant, engaging and personalised messaging to its most valuable accounts. Paul Gibson, Sales Director, EMEA, Demandbase, comments, “At Demandbase, we are focused on a new way of marketing, enabling B2B companies to reach target accounts in the very earliest stages of the buying cycle. We are transforming the way B2B marketers target and increase sales activity with potential customers.” Adam Chapman, Director of Global Marketing, Fluenta, explains, “As Fluenta extends its core markets a wide range of different audiences will engage with our website. Demandbase will allow us to accurately identify key buyers in real-time and deliver relevant content based on their company, region, industry and size.” For more information, visit: www.fluenta.com -ends- About Fluenta Founded in 1985 Fluenta is the global leader in flow monitoring, measurement and sensing using ultrasonic technology. Currently the company primarily serves the Oil & Gas market where it is the leader in European off shore flare gas monitoring. The company also provides flow monitoring and measurement services to the chemicals, medical and other industries. Fluenta was established in Haugesund, Norway and has is headquartered in Cambridge (UK), with offices around the world. About Demandbase Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at www.demandbase.com. Media contact: Ben Ralph XL Communications +44 (0)7746 548 214 email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Business & Finance, Media & Marketing, Manufacturing, Engineering & Energy, for more information visit http://pressreleasewire.responsesource.com/about.