UK CREATIVE START UP WINS BAFTA AWARD SIX MONTHS AFTER LAUNCH Monday 23 November 2015 PDF Print Fountain Digital Labs is proud to announce that Virry has been awarded a Children’s BAFTA in the Interactive: Original category. The winners were announced at a ceremony that took place last night at the Roundhouse in Camden where the team picked up the award for Interactive Original category. Svetlana Dragayeva, Director of Fountain Digital Labs and creator of the children’s educational app Virry said “The team at Virry are so honoured to win this BAFTA, we only launched earlier this year, we are a small team so it’s fantastic that Virry has been recognised for its concept, creativity and content so early in our journey”. Virry is the first app that offers children the opportunity to interact with exotic animals through their iPad and was launched earlier this year. With an unusual development approach firmly rooted in sciences - formal (computer), natural (Zoology), and social (psychology), a marked development characteristic for Virry’s creators has been the necessity to balance the virtual (app) and real (wildlife) to create a fresh experience for animal loving 3–7 year olds. In addition to innovative live animal video feeds, what makes Virry different is that the game mechanics are built into raw film footage of real wild animals. This creates a whole new experience for children to encounter the animal world first hand - from lions and meerkats to giraffes and rhinos. For example, the child tilts the iPad to drop a hunk of meat for Limun the lion and then shouts into the iPad to attract her attention to it and watches as Limun apparently responds. The app was produced in partnership with Unit 9, Film Director Martin Percy, Prof Gail Melson and Fountain Digital Labs. In 2015 the app has been honoured by The Webby Awards and the Lovie Awards for winning in the Family and Kids category for mobile and applications. For more information on the BAFTA winners http://awards.bafta.org/award/2015/childrens For more information about Virry www.virryapp.com NOTES TO EDITORS Dominic West, Actor known for playing Det. Jimmy McNulty in The Wire "I spent all morning on Virry with my two boys and we love it. We fed a lion and watched a rhino live all from our living room sofa! It's a safe, educational and utterly compelling way to learn about the animals we love. Get on it, it's brilliant!" Steve Backshall, Children’s Wildlife TV Presenter "This is a terrific gateway to the wild world, a chance for kids to reach out to animals on the other side of the world. A young audience engage most effectively with wildlife when they feel like they have an actual connection to the animals, as if they can reach out and touch them, actually interacting with wild wonders. This ap enables the user to do just that, watching exotic and iconic animals in real time, taking part as their real lives and dramas unfold, whilst learning hot facts and playing games that let them feel like they are a part of the animal’s world." About Fountain Digital Labs Established in 2014, Fountain Digital Labs has offices in central London. For more information or more images please contact Charlotte@fountain-digital.com 07817 140174 This press release was distributed by ResponseSource Press Release Wire on behalf of Fountain Digital Labs in the following categories: Children & Teenagers, Women's Interest & Beauty, Consumer Technology, Business & Finance, for more information visit http://pressreleasewire.responsesource.com/about.