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HONG KONG, Dec. 3, 2015 -- New Narrative, Asia’s leading content consultancy, today announced that David Line, a former Asia Managing Editor at The Economist Group, will join the company as a new operating partner.

Line will help the Hong Kong-based firm expand its growing business advising on and producing strategic content for leading financial institutions and corporations in Asia, the Middle East and beyond.

Line spent ten years at The Economist Group in Asia, including seven as Senior and then Managing Editor of The Economist Intelligence Unit’s Thought Leadership team. He was also Global Lead for Financial Services Research.

In these roles Line devised many high-profile, multimedia content campaigns, including Bank of America Merrill Lynch’s CFO Outlook Asia series, numerous papers on the future of the renminbi and various studies on industry in Japan.

Line also headed the EIU’s Quality of Death Index, a groundbreaking research project on standards of palliative care worldwide, and, most recently, conceived and produced a series on how science fiction has predicted emergent technology trends. He has also been a regular presenter at key regional economic and industry events.

Line holds Masters degrees in Global Finance from NYU Stern School of Business/Hong Kong University of Science and Technology, in Japanese Studies from the School of Oriental and African Studies (University of London), and in Modern History from Oxford University.

“Today, every company in every field also has to be a publisher, telling their stories with compelling thought leadership,” Line says. “There’s a lot of content out there, but most of it struggles to have an impact. New Narrative, founded by experienced media professionals and committed to the highest editorial standards, helps companies conceptualise, execute and evaluate editorial campaigns that not only increase the profile of their brands but also drive business growth.”

About New Narrative:

Founded in 2013 by former financial journalists, New Narrative works with leading professional and financial services companies to give them and their executives a distinctive voice. New Narrative helps them communicate their views to clients, employees, investors, governments and regulators through sustained, compelling content campaigns in a variety of written and visual media.

Press enquiries:

Jonathan Hopfner, Partner:
+852 9868 8155

Joseph Chaney, Partner:
+852 9411 7441

This press release was distributed by ResponseSource Press Release Wire on behalf of New Narrative in the following categories: Personal Finance, Business & Finance, Media & Marketing, for more information visit