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Paul Swaddle, Gemma Hood and Chris Sykes

• Pocket App bucks the trend and steals a march on the competition with its new Lab
• Follows recent accolades in the UK Digital Experience Awards and UK App Design Awards

London – 10th December, 2015 – Pocket App, the UK’s largest independent app developer, is delighted to announce the launch of its new ‘London Lab’. This hands-on, creative hub is sited in funky new offices in Holborn and will enable the Pocket App development team, its partners and customers to co-collaborate.

Partners and customers involved in the ‘London Lab’ include Volume, a global provider of digital content, technology and innovation, supporting some of the world's biggest brands, Cab:app, who with the help of Pocket App have just launched a new national cab hailing solution that is set to take the market by storm, and digital media agency Disruptive Media. All three companies are the first to establish themselves in the ‘Lab’ with more expected to join this creative hub over time. Close proximity to customers and partners is designed to foster an exciting environment where Pocket App can nurture and grow fledgling ideas.

Keen to differentiate itself in the ultra-competitive app developer landscape, Pocket App is a major innovator and has led the way with a number of new approaches to app development, the London Lab being one of its latest advancements. Already known as a pioneer of low cost, offshore agile mobile app development, Pocket App is using the London Lab as a way of knowledge sharing and working together to bring ground-breaking new innovations to market. By creating this collaborative space, Pocket App will road test ideas and develop new approaches to traditional app thinking.

Gemma Hood, Chief People Officer at partner Volume, who is moving into the Lab commented: on “We are very proud to announce the opening of our London Lab in partnership with Pocket App. The inspired development work that we have undertaken with Pocket App is proving a great success and we are very glad to know that we will be able to continue this relationship and work even more closely with Pocket App as we grow our presence in the city.”

Founded in 2011, Pocket App intends for the new London Lab to enable it to leapfrog the competition. Pocket App is already recognised for its award-winning and innovative work. Just last month, Pocket App won a silver award in the Charity/Not for Profit category of the UK Digital Experience Awards for its ‘My Poppy’ app. My Poppy is a new mobile app developed in support of The Sun newspaper’s Poppy Appeal and is yet another example of Pocket App’s ‘out of the box’ thinking, delivering an innovative and interactive way to contribute to The Royal British Legion Remembrance fundraising campaigns.

It was also announced last week that My Poppy was named silver winner in the ‘Community’ category of the prestigious UK App Design Awards. At the same ceremony, 999eye, designed by Pocket App for the West Midlands Fire Service to improve emergency responses by providing emergency call operators with livestream footage, also won a silver award in the UK App Design Awards’ ‘Best New Service or Initiative’ category. From one success to another, Pocket App’s new lab is set to be the base for many more award-winning projects.

Another key element of Pocket App’s differentiation lies in the variety and depth of the company’s client base, which includes agencies, corporates, brands and mobile operators in diverse industries across the globe. Pocket App has built a team that has expertise across the whole mobile ecosystem. This has included building a large team in India within the framework of a high quality control, London-based management team, using intelligent outsourcing where appropriate.

Pocket App’s innovative approach has resulted in rapid growth over the past four years. Pocket App is now the leading independent in the sector, delivering consistent year-on-year sales growth of 50%. The company now employs over 75 people globally.

Paul Swaddle, CEO of Pocket App, concludes: “We constantly strive to challenge the status quo and keep one step ahead of the competition. The Lab gives us a larger, more inventive environment in which to design brilliant apps for our clients. We are confident that not only will the Lab strengthen relationships with our existing partners, the Lab will also be a shining hub of innovation for the industry that will pave the way for new and exciting digital opportunities.”

To learn more about Pocket App and in particular our exciting crowdfunding initiative as we expand our products, services and team, please visit www.pocketapp.co.uk

To find out more about Volume.XO take a look at our iPaper: http://bit.ly/1MgPbCQ

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About Pocket App

Pocket App is the UK’s largest independent app developer designing, developing and distributing award-winning mobile apps. Founded in 2011, Pocket App’s senior executives collectively have over 30 years’ experience in the mobile industry having worked in partnership to deliver projects for large telcos, as well as a vast array of leading brands and marketing agencies. Pocket App is a recognised specialist multi-platform application provider, designing mobile apps and mobile solutions. For further information please visit www.pocketapp.co.uk of follow us on Twitter @PocketApp.

Media Contacts
Michael Bartley
C8 Consulting
michael@c8consulting.co.uk
0118 949 7750

Tom Hindle
C8 Consulting
tom.hindle@c8consulting.co.uk
0118 949 7763

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